Senior Director, Global Fan Engagement - International Club CRM & Performance Marketing

New York, USA (On-site)

$190K/yr – $230K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive a global, in‑house 1:1 engagement service for 32 clubs, scaling high‑volume CRM with privacy compliance and cross‑regional leadership.

  • Own the international managed service model and SLA‑driven delivery.
  • Must-have: 10+ years in CRM/lifecycle with global, multi‑market operations.
  • Standout: Led distributed teams and privacy‑by‑design governance across regions.

Job Description

{"ai_summary":"

Drive a global, in‑house 1:1 engagement service for 32 clubs, scaling high‑volume CRM with privacy compliance and cross‑regional leadership.

  • Own the international managed service model and SLA‑driven delivery.
  • Must-have: 10+ years in CRM/lifecycle with global, multi‑market operations.
  • Standout: Led distributed teams and privacy‑by‑design governance across regions.
","markdown":null,"sections":{"responsibilities":["Own the international 1:1 managed service model as an internal agency for all 32 Clubs.","Define the service catalog, engagement model, SLAs, intake, and prioritization to drive predictable, high-impact delivery.","Ensure consistent execution across markets, time zones, and languages.","Lead and develop a distributed team (~15 contingent associates) across regions to deliver thousands of campaigns with reliability and quality.","Establish operating rhythms, templates, QA standards, and training for high-volume execution.","Balance capacity and Club demand without compromising quality or compliance.","Orchestrate behavioral, transactional, and engagement signal–driven journeys across email, SMS, mobile push/in-app, and web.","Champion test-and-learn (A/B, multivariate, holdouts) to continuously improve relevance and ROI at scale.","Publish playbooks and best practices that enable local nuance with global standards.","Lead governance for international fan data and PII usage across the service."],"requirements":["10+ years in CRM/lifecycle/performance-driven engagement, with significant international experience.","Proven success in operating managed services, agency, or shared services models at a global scale.","Deep familiarity with privacy and marketing regulations and their operational impact across regions (e.g., GDPR).","Experience leading distributed teams and complex, high-volume operations across time zones.","Strong stakeholder management with senior leaders and client-like internal partners.","Hands-on expertise with modern MarTech (e.g., CDPs such as Adobe RTCDP/Salesforce Data Cloud/Segment/mParticle; orchestration tools such as Adobe Journey Optimizer/SFMC/Braze/Iterable).",
National Football League (NFL) logo

National Football League (NFL)

The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the board. The NFL is the industry leader on a wide range of fronts.Headquartered in New York City, the NFL expands across the nation and the globe with the offices including NFL Media based in Inglewood, CA and the NFL Films office based in Mt. Laurel, NJ. The NFL also has satellite offices in Atlanta, Washington DC, and Chicago. Our International offices are located in the UK, Germany, China, Mexico & Canada.

Founded in 1920
New York, New York, USA
7.3K employees (2,591 in marketing)

Traffic Signals

Monthly Visitors
72.2M
Traffic Source Mix
Search
36.7%
Direct
59.3%
Referral
3.4%
Social
0.4%
Paid
0.2%

Headcount Trend

Current headcount: ~7.3K

Marketing Team

Marketing Team Size
2,093 (29% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$5.7M
Last Raise
$5.7M
Grant, 2 years ago

Funding History

  • Jul 2024
    Grant • $5.7M

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