Responsibilities

• Define and execute a unified measurement and insights strategy across sales, marketing, and product stakeholders.
• Engage with clients at a senior level across a variety of measurement topics ranging from Meida Mix Marketing (MMM) to Multi-touch Attibution (MTA), to shape and defend gaming investments.
• Champion customer measurement needs with gaming studios and platforms, in addition to advertising product teams by translating measurement outcomes into product recommendations.
• Manage and develop a growing team of researchers and analytics professionals.
• Ensure smooth operational rigor and SLAs with stakeholders and internal customers ranging from sales to marketing.
• Act as an industry thought leader on the basis of measurement, particularly as it pertains to gaming audiences.

Requirements

• Bachelor's Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 8+ years experience in data science, research, marketing or business-related roles
• OR Master's Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 6+ years experience in data science, research, marketing or business-related roles
• OR Doctoral Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 5+ years experience in data science, research, marketing or business-related roles.
• OR equivalent experience.
• Ability to meet Microsoft, customer and/or government security screening requirements are required for this role. These requirements include but are not limited to the following specialized security screenings: Microsoft Cloud Background Check: This position will be required to pass the Microsoft Cloud background check upon hire/transfer and every two years thereafter.

Preferred

• Bachelor's Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 15+ years experience in data science, research, marketing or business-related roles
• OR Master's Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 12+ years experience in data science, research, marketing or business-related roles
• OR Doctorate in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 8+ years experience in data science, research, marketing or business-related roles.
• OR equivalent experience.
• 10+ years’ experience leading measurement, research, and/or insights teams in digital advertising
• Track record of full funnel measurement knowledge, from brand to performance outcomes, in addition to emerging frontiers of measurement (attention, AI, etc.).
• Measurement ecosystem experience – deep knowledge of industry measurement trends, third party tools, and common methodologies (experimentation, causal inference, econometric modeling, etc.).
• Proficient primary and secondary research skills, ranging from survey design to rigorous implementation of 3rd party data.
• History of building high-performing teams and working across highly matrixed organizations.
• Experience as a collaborator who seeks solutions for broader organizational benefit while driving toward own goals.