Senior Director, Experiences Partnerships Marketing at Marriott | Bethesda, MD | $151K/yr – $207K/yr

Marriott

Senior Director, Experiences Partnerships Marketing

Bethesda, MD (Hybrid)

$151K/yr – $207K/yrSenior Level12+ years expFull time

Posted 4 months ago

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Job Summary

Drive global partnership marketing strategy and integrated campaigns across Marriott Experiences, coordinating across markets and channels for brand equity, acquisition, and revenue.

Must-have: 12+ years in integrated marketing and global campaigns
Standout: leadership of 360° activation plans across regions
Strong cross-functional influence with Creative, Editorial, Product, and Omnichannel teams

Job Description

Responsibilities

Develop the global partnership marketing strategy across experience categories.
Work with the Partnerships team to translate partnership agreements into integrated marketing platforms that drive brand equity, customer acquisition, engagement, and revenue.
Ensure we are delivering on our contractually obligated goals and revenue targets through LTO and seasonal campaigns.
Partner with the Global Partnerships team to define the long-term vision and annual roadmap for partnership activation across markets.
Identify white-space opportunities to elevate the company’s partnership ecosystem.
Set the creative strategy for all partnership campaigns globally, partnering with portfolio and brand marketing teams to integrate into a cohesive global campaign across the enterprise.
Define and lead the development of 360° activation plans inclusive of owned, earned, and paid channels.
Orchestrate integrated campaigns across brands, performance, CRM, digital, mobile, partnerships, and experiential channels.
Translate enterprise and regional priorities and insights into clear, actionable integrated marketing plans and briefs.
Manage the interagency briefing process across internal/external creative agencies, paid and owned media, PR, social, experiential.

Requirements

4-year degree from an accredited university in Business Administration, Marketing & Communications, or related major.
12+ years of experience in integrated marketing, brand, or creative strategy for consumer-facing brands.
Demonstrated success building high impact global partnership campaigns
Demonstrated experience leading brand playbooks, brand governance, creative strategy and integrated marketing plans across complex portfolios.
Strong experience partnering with internal and external creative, editorial, partnership, marketing and omnichannel/media teams .
Experience leading global campaigns across multiple markets and regions.
Ability to translate media and channel strategy into effective creative direction.
Strong creative judgment paired with strategic, analytical, and operational rigor.
Strong executive presence and ability to influence senior stakeholders.
Ability to influence across matrixed organizations.

Preferred

Global hospitality or travel industry experience.
Experience activating partnerships tied to major sporting events, music festivals, or cultural moments.
Subject matter expertise in Sports marketing a must.
Experience working across loyalty ecosystems.
MBA or advanced degree preferred.

Benefits

All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.
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Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

Marriott

Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/

Dubai, Dubai, ARE

1.1K employees (11 in marketing)

www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park