Responsibilities

• Own the strategy and execution of B2B2C marketing programs, developing industry-specific resources organized by clinical model, service, and population that equip client-facing teams to drive engagement with their own populations, reducing reliance on one-off and custom asset requests over time
• Train and enable client-facing teams to use self-service toolkits and reporting to deliver strong results independently
• Serve as a marketing subject matter expert for select large and high-priority clients, helping them get the most out of available programs and toolkit resources
• Own patient-facing content strategy across web, blog, social, and video, developing content that builds awareness and consideration for Marathon Health's care model
• Partner closely with in-house creative teams to develop high-quality, on-brand assets, providing clear creative direction and maintaining a sharp editorial eye throughout the process
• Build and maintain a test-and-learn program across engagement marketing programs and toolkit assets, incorporating results into regular updates so the work stays current and performance keeps improving
• Drive measurable outcomes across the function, including toolkit adoption and client-specific member engagement targets
• Lead and develop a team of three marketers, providing clear direction, coaching, and prioritization support across all workstreams

Requirements

• Bachelor’s degree in marketing or related field and 10+ years of progressive marketing experience, including at least 3 years in a senior leadership role with direct reports, or equivalent combination of education and experience.
• Proven B2B2C marketing expertise, ideally in healthcare, benefits, or a comparably complex employer-to-consumer context; experience working alongside client success or account management teams is required.
• Career experience that spans both large and small organizations — able to navigate matrixed teams, build systems, and bring people along at scale, while also moving fast, wearing multiple hats, and making smart trade-offs when resources are constrained

Nice to have

• Experience developing enablement programs, toolkits, or sales and client-facing resources, including training and change management to drive adoption
• Content strategy experience across multiple digital channels (web, blog, social, video), with the ability to connect channel-level decisions to overarching engagement goals
• People leadership experience with a coaching-forward approach and a track record of developing marketing talent
• Proficiency with DAM or brand management platforms; experience with Marq or Bynder preferred
• Systems thinker who can design programs that work at scale across industries, clinical models, and populations without losing strategic coherence
• Strong creative instincts and a track record of partnering effectively with in-house or agency creative teams to produce work that performs
• Skilled cross-functional communicator who can translate complex marketing strategy into clear guidance for non-marketing audiences and train distributed teams to use programs and toolkits effectively
• Equally comfortable setting strategy and doing the work — knows when to zoom out and when to get into the details
• Genuinely curious about what works and why, with a bias toward testing, learning, and continuously improving
• Familiarity with AI tools and emerging agentic workflows - candidates who have explored how AI can scale enablement will stand out