Senior Director, edX Brand & Content at CO/ NJ Internal Job Board | USA | $188K/yr – $194K/yr

Senior Director, edX Brand & Content

USA (Hybrid)

$188K/yr – $194K/yrSenior LevelFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Own brand storytelling and content systems for edX with a strong emphasis on positioning, scalable messaging, and lifecycle alignment.

Brand & Content Leadership: Define differentiated positioning and translate it into site, lifecycle, and partner experiences.
Content Engine with AI: Build a high-output content system across SEO, social, and lifecycle using AI to speed testing and improve quality.
Lifecycle Monetization: Set messaging direction across the learner journey to boost activation, conversion, and retention.

Brand Positioning & Messaging: Define clear, differentiated positioning for edX vs competitors
Translate into consistent messaging across site, lifecycle, and partner experiences
Ensure every experience reinforces brand clarity, credibility, and trust
Build scalable frameworks to maintain consistency across partners and programs
Content Strategy: Own the end-to-end content strategy across SEO, social, and lifecycle
Align content to measurable outcomes: traffic, conversion, revenue
Create engaging, persuasive, and learner-focused content that drives conversions and builds brand trust
Build and scale a high-output content system aligned to traffic, conversion, and revenue
Leverage AI tools to enhance the creative process, increase output, and accelerate testing
AI & Search Visibility: Define the content and authority strategy required to win in AI-driven discovery in partnership with the SEO team

8-10+ years in brand/content with business accountability
Deep expertise in SEO and AI-driven discovery
Fluent in applying AI tools to accelerate content production, improve quality, and drive measurable marketing performance

Experience in marketplace or scaled digital environments
An operator mindset who thrives in a "build from zero" environment; capable of setting high-level brand strategy but entirely willing to write copy, build assets, and execute.

Medical, dental, and vision coverage
Life insurance, disability, and 401(k) employer match
Free snacks and drinks in-office
Generous paid holidays and leave policies, including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break