Role: Senior Director of eCommerce driving the online go-to-market and cross-functional planning for Heartland with a focus on building internal capability and omni-channel success.

• Own online go-to-market strategy and cross-functional planning across Amazon, pure plays, and omni-channel accounts.
• Must-have: 10+ years in digital/e-commerce with P&L responsibility in a CPG/retail setting.
• Experience leading eCommerce in food industry and managing a cross-functional team.
• Strong ability to develop business plans and integrate planning across brands and customers.
• Proven track record launching websites and integrating legacy systems online.
• Hands-on role in sourcing and managing key eCommerce partners and fulfillment strategy.
• Ability to establish new KPIs for online activity and test-and-learn cycles.
• Experience with Amazon ecosystem and omni-channel acceleration is valued.
• Capability to train sales force on online must-haves and digital best practices.
• Strategic vision for reverse mentoring and learning organization to scale online capability.