Responsibilities

• Own and scale paid media performance across Google, Meta, TikTok, YouTube, Pinterest, and Display
• Lead SEO strategy including technical SEO, content growth, site optimization, and organic revenue expansion
• Oversee CRM & Lifecycle Marketing across Email, SMS, retention, loyalty, subscription, and win-back programs
• Build and scale influencer, creator, affiliate, and partnership marketing programs
• Drive landing page optimization, A/B testing, personalization, and conversion rate improvements
• Manage multi-million-dollar digital marketing budgets and forecasting
• Lead and mentor internal teams, agencies, and external partners
• Develop reporting frameworks focused on ROAS, CAC, LTV, retention, and revenue growth

Requirements

• 15+ years of experience in Digital, Performance, or Growth Marketing
• 7+ years in eCommerce, DTC, or omni-channel retail environments
• Proven experience owning full-funnel growth across Paid Media plus at least two of the following: SEO, CRM/Lifecycle, Organic Social/Creator, or Affiliate
• Strong hands-on experience with platforms such as Google Ads, Meta Ads, Shopify, Klaviyo, GA4, Ahrefs/Semrush, and attribution tools
• Experience building or scaling influencer/creator programs and performance-driven content strategies
• Strong analytical and financial acumen with experience managing large budgets and forecasting growth performance
• Excellent leadership, communication, and cross-functional collaboration skills

Preferred

• DTC subscription or replenishment business experience
• Experience leading high-growth digital marketing teams
• Familiarity with creator platforms, affiliate networks, and modern eCommerce tech stacks
• Background in premium consumer, lifestyle, or home goods brands preferred

Benefits

• Medical, Dental, Vision, and Life Insurance
• 401(k)
• Paid Holidays & PTO
• Growth-focused, fast-paced environment with high ownership and impact