Senior Director of Digital Growth Marketing at Brio Water Technology | Glendale, CA | $185K/yr – $215K/yr

Senior Director of Digital Growth Marketing

Glendale, CA (On-site)

$185K/yr – $215K/yrSenior Level15+ years expFull time

Posted 3 months ago

Job Summary

Own end-to-end digital growth across paid media, SEO, and CRM to drive revenue growth, optimize CAC, and scale influencer and partnership programs.

Own paid media across Google, Meta, TikTok, YouTube, Pinterest, and Display, optimizing ROAS and managing multi-million-dollar budgets.
Lead SEO and content growth to expand organic revenue and site performance.
Own CRM/Lifecycle programs (Email, SMS, retention, loyalty, win-back) and partner-influencer programs to lift LTV and retention.

Job Description

Responsibilities

Own and scale paid media performance across Google, Meta, TikTok, YouTube, Pinterest, and Display
Lead SEO strategy including technical SEO, content growth, site optimization, and organic revenue expansion
Oversee CRM & Lifecycle Marketing across Email, SMS, retention, loyalty, subscription, and win-back programs
Build and scale influencer, creator, affiliate, and partnership marketing programs
Drive landing page optimization, A/B testing, personalization, and conversion rate improvements
Manage multi-million-dollar digital marketing budgets and forecasting
Lead and mentor internal teams, agencies, and external partners
Develop reporting frameworks focused on ROAS, CAC, LTV, retention, and revenue growth

Requirements

15+ years of experience in Digital, Performance, or Growth Marketing
7+ years in eCommerce, DTC, or omni-channel retail environments
Proven experience owning full-funnel growth across Paid Media plus at least two of the following: SEO, CRM/Lifecycle, Organic Social/Creator, or Affiliate
Strong hands-on experience with platforms such as Google Ads, Meta Ads, Shopify, Klaviyo, GA4, Ahrefs/Semrush, and attribution tools
Experience building or scaling influencer/creator programs and performance-driven content strategies
Strong analytical and financial acumen with experience managing large budgets and forecasting growth performance
Excellent leadership, communication, and cross-functional collaboration skills

Preferred

DTC subscription or replenishment business experience
Experience leading high-growth digital marketing teams
Familiarity with creator platforms, affiliate networks, and modern eCommerce tech stacks
Background in premium consumer, lifestyle, or home goods brands preferred

Benefits

Medical, Dental, Vision, and Life Insurance
401(k)
Paid Holidays & PTO
Growth-focused, fast-paced environment with high ownership and impact

Brio Water Technology

Brio Water Technology is a water product supplier that carries the industry's leading quality and most cost-effective products. Every day, thousands of retail water facilities, bottling plants, and manufacturers trust Brio Water Tech with their everyday water product needs, reinforcing our reputation of industry-leading quality, top-notch reliability, cost-effective prices, and a wide selection of services in the water industry. We maintain high standards, excellent customer service and high-quality products.

Founded in 1992

Hacienda Heights, California, USA

50 employees (9 in marketing)

briowater.com