Senior Director, Digital Analytics

New York, USA (Hybrid)

$175K/yr – $215K/yrSenior LevelFull time

Posted 5 months ago

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Job Summary

Lead Omnicom Media’s data operations practice, defining standards, governance, and cross‑account delivery for BI initiatives.

  • Own agency-wide data ops standards, governance, and tool adoption.
  • Must-have: 10+ years in data ops/BI and 8+ years in an advertising agency.
  • Standout: Experience coordinating onshore/offshore teams and multi-system data reconciliations.

Job Description

Responsibilities

  • Administrative & Departmental Development: Works with OMG SVP, Head of Data Ops, PHD Executive Director, Head of Data Ops, Chief Analytics Officer and executive team to establish agency-level standard Data Operations practices and thought leadership. Oversees application of such standards across all PHD accounts
  • Participates in business pitches. Serves as the subject matter expert on data operations and business intelligence topics and their potential applications to address client business needs
  • Writes client statement of work (SOW) and/or service-line agreements (SLA) during contract negotiations, re-negotiations and/or renewals
  • Works with PHD finance, OMG and Annalect India leadership to establish resource rate cards, platform costs and various business engagement requirements
  • Staffing accounts according to client business requirements and anticipates future needs. Interviews and hires new employees
  • Serves as the escalation contact to address critical business issues and have tough conversations with internal teams and clients. Supports development of short-term plans to prioritize needs and resolve urgent issues
  • Constantly analyze employee time utilization to minimize over-burns and ensure employee hours are properly scoped to the right projects
  • Periodically evaluates and re-evaluates new and existing business intelligence tools/platforms to ensure they meet the changing requirements of media data and organizational best practices
  • Data Management & Strategy: Establishes departmental data strategy and data solutions. Defines standards and best practices for data ingestion, data harmonization, data storage, data governance and dashboard visualization
  • Acts as the subject matter expert for projects relating to data quality and business rules. Demands best practices are being followed by onshore and offshore data teams amongst all projects
  • Collaborate with Media/Ad Ops to establish agency taxonomy naming convention standards, adoption strategy and execution workflow. Actively promote the use of technology to standardize taxonomy creation and implementation
  • Leads and manage cross-functional and cross-organizational teams to understand complex data issues involving multiple systems, establish priorities, develop improvement plans, allocate resources, and implement solutions
  • Works with and promotes the adoption of new and existing in-house media Data Operations tools and processes
  • Keeps up to date on digital operations - buy changes, creative specifications, etc.
  • Data Governance & Documentation: Leads the development of a comprehensive departmental data management and integrity program, including being accountable on cross-account adoption of a coordinated governance process
  • Provides consultation for junior employees to ensure industry data standards are appropriately utilized and leveraged to drive data quality and compliance and to ensure impact is minimized, mitigated appropriately
  • Drives cross-discipline documentation process and create standardization for validating the implementation, optimization, and reconciliation of all campaign data
  • Oversees documentation of processes, workflows, and technical implementations of any project. Proactively identifies, proposes, and generates targeted solutions for data quality issues and operational inefficiencies
  • People & Project Management: Supervise Directors and Managers to perform data operations, data quality assurance and client management tasks. Provides guidance to team members and nurtures/promotes team environment
  • Accountable for growth of direct reports. Tailor client-, agency- and personal goals to develop and emphasize strengths of each direct report
  • Acts as liaison between PHD internal team leads, onshore and offshore data operations teams to improve the collaboration process for validating the implementation, optimization, and reconciliation of all campaign data; Fosters positive relationships and works with internal teams (Client Business Lead, Strategy, Digital Investment, Programmatic, Search, Social)
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Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996
New York, Iowa, USA
14K employees (3,943 in marketing)
60% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
17.3K
Traffic Source Mix
Search
3.6%
Direct
10%
Referral
1.4%
Social
14.1%
Paid
4.2%

Headcount Trend

Current headcount: ~13.9K

Marketing Team

Marketing Team Size
3,373 (24% of company)
Median Career Experience
25 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
75

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