Responsibilities

• Creating and driving best-in-class Programmatic media strategies that deliver against client objectives within search, display, social and video channels for assigned client
• Leading digital innovation and thought leadership - Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
• Working side by side with Tactical Planning team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
• Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
• Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
• Accountability over client’s budgets
• Developing strong relationships with clients, global counterpart colleagues
• Actively participating and helping to lead the integrated media planning - Setting Budgets, KPI's and measurement framework
• Delivering credible thought leadership on Programmatic’s role in the Marketing ecosystem, providing a multi-year vision of the program and lead proactive insights on channel opportunities through both short-term and long-term business lenses
• Leading communication of Programmatic’s tech/data needs with cross-functional partners (Product Management, Analytics, IT, etc.) to ensure seamless deployment of digital programmatic campaigns and effectively report results to all stakeholders