Senior Director, Creator Strategy

Los Angeles, CA (Hybrid)

$150K/yr – $170K/yrSenior Level6+ years expFull time

Posted 8 days ago

Job Summary

Owns the creator strategy function end-to-end, from creative brief development to long-term creator strategy and client leadership, while driving new business opportunities and staying ahead of trends to deliver impact.

  • Leads cross-functional collaboration for strategic briefs and campaign planning.
  • Drives business development and smooth handoffs from new wins to delivery teams.
  • Monitors creator trends and culture to inform strategic recommendations.

Job Description

Responsibilities

  • Creative Brief Development – Work collaboratively with the insights and analytics team, account and creative teams to distill the key information from consumer, category, culture and company into actionable insights for substantial client projects.
  • Scoped Creator Strategy – Leads high-level, long-term creator strategy and vision, including campaign planning, creator archetype and tier identification.
  • Business Development – Core contributor to new business response development; including preparation and delivery of pitches – particularly around strategic upfront an creative set-up– and the transition of new business wins to teams.
  • Proactively lead the client’s business – Anticipate opportunities by staying ahead of relevant Creator trends, platforms, innovation, audience and culture, and consistently bring forward insights and ideas that add value to client leads and advance the business.

Requirements

  • 6-10 years+ of experience in creator strategy, creator partnerships, digital strategy, or social-led brand strategy.
  • A foundation in brand strategy, blending creative thinking with data-driven decision-making, with a strong ability to translate insights and strategy into compelling deck narratives and clear, persuasive storytelling.
  • Agency experience, experience working with national/global brands especially in tech or QSR.
  • Natural ability to spot emerging creators and trends before they break.
  • Understanding of both macro and micro creator dynamics & when to tap different tiers of creators.
  • Develop creative strategic solutions that address the client’s business challenges/ goals.
  • Impeccable communications, presentation and listening skills.
  • Demonstrated ability to be an effective leader in a cross-functional team environment.
  • Proven track record of trend forecasting and cultural analysis that informs strategic recommendations.
  • Has a sixth sense for emerging cultural movements and their impact on creator content.

Benefits

  • Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave : We provide paid parental leave to support your family during important life events.
  • Retirement Plan : 401k plan including contribution matching.
  • Healthcare : Medical, dental, vision, FSA/HSA, life and disability coverage options.
  • Ancillary : Critical illness, identity protection, pet insurance, 529 plans and more
  • Commuter Benefits : Access support for travel and commuting needs, where available
  • Base salary range: $150- $170k, plus bonus potential if applicable for role.
  • Actual base salary is dependent on several factors including but not limited to; market dynamics,  location and region, experience, specialized skills/training (education), level of responsibility,  budgetary considerations, tenure at the company (for current employees), etc. The salary range  listed is just one component of the total compensation package for employees. Compensation  decisions are dependent on circumstances of each role.
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Wasserman

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com. Follow us at https://www.instagram.com/wasserman/ and https://twitter.com/Wasserman. #TeamWass

Founded in 2002
Los Angeles, California, US
3.4K employees (875 in marketing)

Salaries

Posted range

$150K/yr – $170K/yr

Taken straight from the job posting.

See all Wasserman salaries

Funding

Last Raise
Private Equity, 3 years ago

Funding History

  • Nov 2022
    Private Equity

Traffic Signals

Monthly Visitors
260.2K
Traffic Source Mix
Search
49.7%
Direct
38.8%
Referral
7.4%
Social
3.3%
Paid
0.6%

Headcount Trend

Current headcount: ~3.7K

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Senior Director, Creator Strategy

Wasserman · Los Angeles, CA · Hybrid