• Lead influencer and creator strategy across AWAL's roster, building a scalable network of relationships with influencers/creators, agencies and managers to deliver high-impact campaigns across priority releases
• Act as our internal creator marketing & niche community expert across all genres and target audiences, driving thought leadership across the organization
• Track and analyze fast-moving digital trends, internet culture, and algorithmic behaviors to ensure continuous relevance for AWAL artists
• Drive creator campaigns from ideation through execution, handling outreach and budget negotiations to maximize efficiency, impact and ROI
• Track and analyze campaign KPIs to inform next steps & identify new opportunities for growth across target audiences
• Deliver weekly trend analysis and innovative content strategies that keep our music at the epicenter of Gen Z conversations
• Oversee the Viral Content team's daily operations and weekly priorities while maintaining a comprehensive cultural calendar to capitalize on real-time trends & timely events
• Establish internal processes to scale top-performing content across the roster, maximizing KPIs, streaming metrics, and TikTok/Reels sound engagement
• Collaborate with Audience Development and Viral Content teams to conceptualize and execute innovative, multi-platform initiatives, pushing boundaries to translate big-picture concepts into scalable audience acquisition and sustained viral growth

Benefits

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess
• Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law