Senior Director, Creative Strategy at Business Insider | New York City, NY | $155K/yr – $165K/yr

Business Insider

Senior Director, Creative Strategy

New York City, NY (Hybrid)

$155K/yr – $165K/yrSenior LevelFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and elevate BI’s premium creative engine, shaping multi-piece programs that fuse editorial IP, branded content, and multimedia into market-moving packages.

Big Idea Ownership: lead ideation, pitches, and client-facing storytelling that win marquee opportunities.
Strategic Partnerships: grow and diversify top accounts with proactive, differentiated programs beyond traditional RFPs.

Job Description

Responsibilities

Lead Big Idea Development and Pitch Excellence - Act as the primary creative architect behind Business Insider’s largest, most compelling commercial concepts.
Lead Big Idea Development and Pitch Excellence - Serve as the leading creative voice in the room for major advertising opportunities. Lead brainstorms, proposals, and marquee client meetings, confidently pitching and commanding the room to close strategic deals.
Lead Big Idea Development and Pitch Excellence - Build high-impact presentations that integrate editorial IP, branded content, events, video, data, and media into unified, client-ready narratives.
Lead Big Idea Development and Pitch Excellence - Develop storytelling frameworks and ideation tools to upskill the Creative Strategy Team and ensure consistent, world-class responses to opportunities.
Lead Strategic Client Partnerships and Proactive Growth - Build a proactive, forward-looking partnership strategy that unlocks larger deals with our biggest, priority accounts.
Lead Strategic Client Partnerships and Proactive Growth - Refine the proactive marketing function to spot market whitespace, surfacing innovative ideas outside of traditional RFP cycles to deliver programs that differentiate BI.
Editorial Collaboration & IP Monetization - Partner closely with the Newsroom to translate Business Insider's award-winning editorial IP and franchises into high-value, market-moving commercial opportunities.
Editorial Collaboration & IP Monetization - Manage a collaborative, cross-functional framework between Advertising and Editorial to co-create ambitious, large-scale commercial programs, tentpoles, and multimedia packages.
Editorial Collaboration & IP Monetization - Oversee and guide the team on the framing, positioning, and go-to-market materials for new editorial and product launches and core revenue-driving ad products.
Team Leadership & Creative Stewardship - Lead the daily operations of the team, identifying opportunities to streamline workflows and elevate creative output.