Responsibilities

• Drive holistic creative & narrative development for REP — the throughline that connects all brand & product stories to all functions, business channels and geographies into one coherent brand story.
• Define, evolve, and steward REP's global brand identity system — logo, typography, color, photography direction, and design language — across all channels and markets.
• Serve as the final creative authority on all brand-facing output; maintain a comprehensive style guide and asset library used across departments and external partners.
• Ensure visual and verbal consistency across product launches, business units (equipment, apparel, supplements), and international markets.
• Own REP's narrative throughline — connecting brand campaigns, product launches, seasonal moments, social and content, athlete and community stories, and performance marketing into one coherent brand story.
• Lead end-to-end creative for launches, campaigns, and always-on content across digital, social, video, email, paid media, and retail — balancing emotional resonance with conversion.
• Partner with Marketing to align creative with go-to-market plans and timing, channel priorities, and business objectives.
• Champion a community-first approach — REP's creative reflects real athletes, real goals, and authentic training.
• Lead, hire, and develop an in-house team of designers, art directors, copywriters, photographers, and video producers.
• Partnering with Operations & Productions teams to establish creative processes, briefing standards, and production workflows that allow the team to scale efficiently.

Requirements

• Bachelor's degree (B. A.) from four-year college or university preferred
• 12+ years of progressive creative leadership experience, with meaningful time at a fitness, sporting goods, or lifestyle consumer brand, and in a digital-first creative capacity.
• Proven track record of building or transforming a brand's creative identity and output — ideally across both growth-stage and more established organizations.
• Experience leading and developing in-house creative teams of 5+ people with a strong point of view on team structure, creative process, and culture.
• A portfolio demonstrating range across brand identity, campaign work, digital content, and performance creative.
• Deep craft in visual design and art direction; strong copywriting instincts and an understanding of the relationship between words and images.
• Experience with performance marketing creative; understanding that brand and conversion are complementary, not competing.
• Familiarity with the tools and platforms of modern creative production (Adobe Creative Suite, Figma, project management tools, DAM systems, etc.).

Preferred

• Digitally Native - Deeply knowledge in how to win in the modern digital ecosystem and comes demonstrable experience with global consumer brands.
• Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Resourcefulness - Securing and deploying resources effectively and efficiently.
• Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
• Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.
• Decisive creative leader with strong aesthetic POV - Makes confident, well-reasoned creative calls and can clearly articulate and defend them to senior stakeholders.
• Brand guardian and builder - Thinks long-term about brand equity while delivering high-quality creative in the short term; protects consistency without sacrificing freshness.
• Exceptional communicator and cross-functional partner - Can sell a creative vision to a skeptical executive and inspire a junior designer in the same conversation; bridges creative and business language fluently.
• Operates with accountability, clarity, and urgency - Owns outcomes decisively and drives teams forward with focus and speed.
• Passion for strength culture and the REP brand is a plus

Benefits

• Medical, Dental, Vision (Competitive Benefits Packages Available)
• Health Savings Account (HSA) with employer contributions
• Flexible Spending Account (FSA) options
• LTD/STD, Life and AD&D (100% premiums covered by REP)
• 401k and Roth options with employer match up to 4%
• Employee Assistance Program (EAP)
• 5 weeks of PTO accrued during your first year
• 48 hours of sick leave annually
• 7 paid company holidays with an additional floating holiday
• Paid Parental leave after 6 months of employment