Senior Director, Communications and Media Relations

District of Columbia, USA (Hybrid)

$135K/yr – $150K/yrSenior Level10+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own external communications and policy storytelling with a national audience, coordinating media, executive engagement, and cross-functional advocacy to shape policy narratives.

  • Earned media strategy and reporter relationships across business and policy press.
  • Story spotting from policy work, member data, and policy trends for timely opportunities.
  • Clear, credible messaging translated from complex policy for executives, members, and reporters.

Job Description

  • Earned Media and Executive Positioning: Develop and execute a proactive earned media strategy that raises GBA’s visibility with national business press, policy media, tax press and other influential outlets.
  • Build and maintain strong relationships with reporters covering business, investment, tax, trade, tariffs, market access, competitiveness and economic policy.
  • Identify story opportunities from GBA’s policy agenda, member priorities, economic data and broader business-policy trends.
  • Lead the execution of GBA’s external engagement strategy, including media opportunities, speaking engagements, stakeholder-facing events, and related follow-up.
  • Messaging and Content: Translate complex tax, trade, investment, regulatory, and economic policy issues into clear, credible and compelling messaging.
  • Draft and edit op-eds, statements, talking points, quotes, speeches, pitches, LinkedIn content, member-facing updates, website copy and other communications materials.
  • Help ensure GBA’s voice remains disciplined, nonpartisan, and useful to members, policymakers, reporters and stakeholders.
  • Use GBA’s data, member stories, and policy work to strengthen message pull-through and reinforce the organization’s core themes.
  • Advocacy and Cross-Functional Collaboration: Work closely with Government Affairs and Strategic Insights colleagues to identify communications opportunities tied to policy developments, member priorities and emerging issues.
  • Bring forward clear recommendations, including opportunity, audience, message, risk and proposed execution path.
  • Coordinating on policy-sensitive communications and rapid response.
  • Exercise sound judgment about when GBA should engage publicly.
  • Team Leadership and Execution: Manage and support a communications team member responsible for digital, social, website, email, design, and production support.
  • Maintain a disciplined communications cadence without overburdening a small team.
  • Track media results, message pull-through, external visibility, and the effectiveness of engagement efforts.
  • Work with outside consultants or vendors when needed, while personally owning the core communications work.
Global Business Alliance logo

Global Business Alliance

As the premier voice of international companies in the United States, the Global Business Alliance (GBA) actively promotes and defends an open economy that welcomes international companies to invest in America. Our organization is a powerful coalition of diverse members speaking with a united voice. They are American companies with global heritage and an indispensable part of America’s economic success.

Founded in 1990
Washington, District of Columbia, USA
53 employees (4 in marketing)

Traffic Signals

Monthly Visitors
7.4K
Traffic Source Mix
Search
35.6%
Direct
42.3%
Referral
5.8%
Social
14.9%
Paid
1.4%

Headcount Trend

Current headcount: ~53

Marketing Team

Marketing Team Size
4 (8% of company)