Responsibilities

• Drive Strategic Communications and Brand Leadership
• Develop and execute a comprehensive communications and marketing strategy aligned to Friendship's strategic priorities.
• Lead implementation of Friendship's brand standards across schools, departments, and external-facing communications.
• Ensure consistency in messaging, visual identity, and organizational storytelling.
• Develop annual communications, content, and campaign plans that advance organizational goals.
• Elevate Storytelling and Visibility
• Build and manage a year-round storytelling strategy that highlights the experiences and achievements of students, families, educators, alumni, and community partners.
• Oversee the creation of written, visual, video, and digital content across multiple platforms.
• Support executive communications, thought leadership, speaking opportunities, and public engagement efforts for senior leaders.
• Position Friendship as a leading voice on issues impacting education, workforce readiness, and student success.

Requirements

• 7+ years of experience in communications, marketing, public relations, external affairs, or related fields.
• Demonstrated success leading integrated communications and marketing strategies.
• Exceptional writing, editing, and storytelling skills.
• Strong digital communications skills, including social media strategy (organic and paid), website management, SEO, email marketing, and digital analytics.
• Experience developing scalable communications processes, including brand standards, editorial calendars, content workflows, and approval systems.
• Experience supervising staff and managing multiple priorities in a fast-paced environment.

Preferred

• Experience in education, nonprofit organizations, public affairs, advocacy, or mission-driven organizations.
• Experience supporting student recruitment, enrollment marketing, or talent recruitment initiatives.
• Experience advising senior executives and supporting thought leadership efforts.
• Demonstrated experience building or rebuilding a communications function, not just inheriting one.
• Familiarity with the Washington, DC K-12 education landscape.