Responsibilities

• Lead the development of integrated, harmonized marketing campaigns aligned to Arctic Wolf business priorities, target audiences, buyer journeys, and revenue goals.
• Facilitate and orchestrate the end-to-end campaign planning process, ensuring clear alignment across messaging, content, channels, audiences, activation plans, enablement, and measurement.
• Partner with Product Marketing to translate positioning, messaging, use cases, buyer insights, and competitive differentiation into campaign strategies that resonate in market.
• Build repeatable campaign frameworks that define the campaign theme, target audience, core message, hero asset, content bill of materials, channel activation plan, sales plays, partner enablement, and measurement approach.
• Collaborate with Acquisition Marketing, Field/Regional Marketing, Partner Marketing, Customer Marketing, Digital, Web, Events, and Sales teams to ensure campaigns are activated consistently and effectively.
• Ensure campaigns are designed to support the full buyer journey, from awareness and education through consideration, conversion, expansion, and retention.
• Drive campaign governance, prioritization, sequencing, and cross-functional visibility so teams understand what is launching, why it matters, and how to activate it.
• Lead the content strategy that supports priority campaigns, ensuring content is aligned to buyer needs, campaign objectives, messaging frameworks, go-to-market priorities, and measurable business outcomes.
• Rebuild and scale the content engine for a modern AI-enabled marketing environment, balancing speed, quality, consistency, technical credibility, and subject matter expertise.
• Develop a repeatable model for capturing insights from internal and external SMEs, including Product Marketing, Technical Marketing, Sales Engineering, security experts, customers, partners, analysts, and external contributors.

• Partner with content creators, editors, designers, agencies, and AI-enabled tools to turn campaign messaging and hero assets into high-quality derivative content at scale.
• Establish a hero asset model that enables one major content piece to be extended into 20-30 derivative assets, including blogs, emails, landing pages, social posts, infographics, webinars, one-pagers, sales enablement materials, nurture content, partner assets, ads, videos, and regional adaptations.
• Build editorial, review, and approval workflows that ensure AI-assisted content remains accurate, differentiated, on-brand, technically credible, and legally/compliance appropriate.
• Ensure content is not created in isolation, but connected to campaign strategy, audience needs, funnel stage, activation plan, sales enablement, and measurable business impact.
• Lead the evolution of Arctic Wolf content strategy across SEO, GEO, and AEO, ensuring content is discoverable, authoritative, and optimized for both traditional search engines and emerging AI-powered answer experiences.
• Partner with the SEO specialist, content engineer, Web, Digital, Product Marketing, and Technical Marketing teams to define keyword strategies, topic clusters, entity coverage, structured content, and technical optimization opportunities.
• Build a content approach that improves organic visibility, answer relevance, topical authority, and buyer engagement across search, generative engines, and answer platforms.
• Translate campaign messaging and hero assets into search-optimized and answer-ready content experiences, including web pages, blogs, FAQs, comparison content, schema-informed pages, and derivative assets.
• Use SEO/GEO/AEO insights to identify content gaps, inform campaign strategy, improve content performance, and strengthen Arctic Wolf presence across high-intent buyer research journeys.
• Lead, coach, and develop a small team of campaign managers and content professionals, including a copywriter, SEO specialist, and content engineer.

Requirements

• 10+ years of experience in B2B marketing, with significant experience in campaign strategy, content strategy, demand generation, integrated marketing, SEO, or related functions.
• 5+ years of people leadership experience, ideally leading campaign, content, integrated marketing, demand generation, or digital/content teams.
• Proven experience leading teams, developing talent, managing priorities, and creating operating rhythms that improve accountability, collaboration, and execution quality.
• Proven experience building and executing integrated marketing campaigns that support pipeline, revenue growth, customer engagement, or market awareness.
• Strong understanding of B2B buyer journeys, campaign planning, content strategy, sales enablement, SEO, digital content, and marketing activation channels.
• Experience translating product messaging, market insights, buyer needs, and business priorities into campaign strategies and content plans.
• Demonstrated ability to lead cross-functional initiatives across Marketing, Sales, Product, Operations, and external partners.
• Experience building scalable content processes, including content planning, editorial workflows, SME engagement, agency management, AI-enabled production, and asset repurposing.
• Strong executive communication skills, with the ability to align senior stakeholders, simplify complexity, and present clear recommendations.
• Ability to define success metrics and partner with analytics/operations teams to measure campaign, content, and organic performance.

• Experience in cybersecurity, SaaS, technology, or other complex B2B industries.
• Experience using AI-enabled tools or workflows to support content creation, repurposing, editing, research, search optimization, or campaign production.
• Experience developing a hero asset and derivative content model to scale campaign activation across multiple channels and audiences.
• Experience with SEO strategy, content architecture, technical SEO collaboration, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), schema-informed content, or AI-search content readiness.

• Familiarity with marketing technology and campaign operations tools such as Marketo, Salesforce, content management systems, project management platforms, digital asset management tools, SEO platforms, analytics tools, or AI content platforms.
• Experience working with technical SMEs, security experts, product leaders, sales engineers, analysts, partners, or customer advocates to create credible, differentiated content.
• Experience supporting global, regional, partner, customer, and sales-led campaign activation.
• Strong understanding of pipeline generation, campaign measurement, content engagement, organic performance, attribution, and marketing ROI.

Preferred

• Experience in cybersecurity, SaaS, technology, or other complex B2B industries.
• Experience using AI-enabled tools or workflows to support content creation, repurposing, editing, research, search optimization, or campaign production.
• Experience developing a hero asset and derivative content model to scale campaign activation across multiple channels and audiences.
• Experience with SEO strategy, content architecture, technical SEO collaboration, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), schema-informed content, or AI-search content readiness.
• Familiarity with marketing technology and campaign operations tools such as Marketo, Salesforce, content management systems, project management platforms, digital asset management tools, SEO platforms, analytics tools, or AI content platforms.

Benefits

• equity for all employees
• flexible time off and paid volunteer days
• 401k match and RRSP
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave