Senior Director, Business Analytics at Omnicom Media US H&S | New York, USA | $120K/yr – $230K/yr

Senior Director, Business Analytics

New York, USA (Hybrid)

$120K/yr – $230K/yrSenior Level11+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive client analytics engagements from problem framing to measurable outcomes, focusing on audience strategy and data storytelling.

Own client engagements from problem framing to measurement plan, leading audience strategy and analytics storytelling.
Must-have: 11+ years of data/analytics in advertising or related consulting with leadership and client relationships.
Standout: Ability to translate complex analytics into actionable marketing programs for senior clients.

Drive client analytics engagements from problem framing to measurable outcomes, focusing on audience strategy and data storytelling.

External facing responsibilities: Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.
Lead the consumer segmentation and audience identification processes.
Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics
Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.)
Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.
Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies.
Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
Providing ad hoc support to the clients to solve broad strategic marketing problems.
Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
Industry Knowledge in marketing analytics and data (1 st and 3 rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution
Proven leadership ability and strong, impactful client relationship experience
Stellar communication and presentation skills: translate unstructured business solutions into innovative customer marketing programs
A university degree and 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management
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