Senior Director, Brand Strategy at BGBx | Fairfield, CT | $170K/yr – $190K/yr

BGBx

Senior Director, Brand Strategy

Fairfield, CT (Remote)

$170K/yr – $190K/yrSenior Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own brand strategy development in healthcare, turning market, customer, and competitive insights into clear positioning and growth direction.

Strategy Ownership: Lead market analyses, develop data-driven brand positioning, and shape category dynamics.
Cross-Functional Translation: Create briefs and align strategy across Creative, Account, Medical Strategy, and Engagement teams.

Job Description

Responsibilities

Lead Strategic Development
Conduct and synthesize market, customer, and competitive analyses to inform brand strategy
Identify key questions, challenges, and opportunities that shape brand and business direction
Develop clear points of view on brand positioning, category dynamics, and growth opportunities
Translate Insight into Strategy
Uncover and articulate customer and market insights that drive decision-making
Develop strategic frameworks and brand positioning grounded in data and insight
Create clear, compelling creative briefs that inspire cross-functional teams
Drive Cross-Functional Collaboration
Partner closely with Creative, Account, Medical Strategy, and Engagement teams to ensure strategy is effectively translated into execution
Serve as a strategic resource and advisor across internal teams during development of communications and campaign work
Ensure alignment between strategic intent and execution across channels and touchpoints
Client Partnership and Business Growth
Contribute to strategic planning and execution across client engagements
Support and participate in client presentations, workshops, and key meetings
Contribute to new business efforts, including pitch development and strategic storytelling
Team Leadership and Development
Mentor and guide junior strategists, supporting their growth and development
Provide feedback and direction to elevate the quality of strategic thinking and outputs
Contribute to building a strong, collaborative, and insight-driven strategy discipline

Requirements

6–8+ years of experience in brand strategy and planning within an agency environment, with 2+ years working in a healthcare, pharmaceutical, biotech, or life sciences category
Experience developing brand positioning, strategic frameworks, and insight-driven communications
Strong understanding of market research, competitive analysis, and customer insight development
Proven ability to contribute to client engagements and new business initiatives
Demonstrated ability to mentor or manage junior team members

BGBx

BGBx is an independent commercial solutions partner for pharmaceutical and life science companies and their brands, combining consulting, communications, science, creativity, data, technology, innovation, and digital capabilities to deliver breakthrough results. Through BGBx Consulting and BGBx Communications, the company helps clients set strategy early, stay aligned throughout the product lifecycle, and execute through marketing and communications programs that drive impact. BGBx is Built for Breakthrough.

Founded in 2005

New York, New York, USA

696 employees (165 in marketing)

www.bgbx.com