Responsibilities

• Brand system and creative. Visual identity, creative direction, and design standards across web, campaign, product surfaces, events, and sponsorship — the system that makes Fleetio recognizable in a category where most brands look interchangeable.
• Content and thought leadership. Editorial strategy and the content engine — thought leadership, long-form, owned research, and the always-on content that builds authority with fleet leaders and feeds organic and AI-driven search.
• Social and multimedia. Organic social and video as a real channel, not an afterthought — the presence that keeps Fleetio in the conversation between sales cycles.
• Communications and PR. Earned media strategy in partnership with our PR agency, executive visibility programs, awards, and the messaging discipline that holds across every external moment.
• Brand activation. Turning our 23XI Racing partnership and our field presence into a year-round content and storytelling engine — not a logo on a car.
• Team and partners. Hiring, developing, and leading the brand and content team; owning agency relationships, creative operations, and the intake and prioritization system that lets a small team punch far above its weight.

Requirements

• 10+ years in brand leadership, including 4+ years leading and developing teams.
• You have taken a B2B brand — ideally SaaS, ideally at meaningful scale — through a narrative or identity evolution, and shipped it into market. Not just designed it. Shipped it.
• You have real taste, editorial and visual, and the judgment to know when good enough ships and when it does not.
• You are comfortable being measured. Awareness, share of voice, engagement, content-influenced pipeline — you can hold a number and defend it in front of a CEO.
• You are a genuine partner to product marketing, demand generation, events, and customer marketing. Brand does not work in a room by itself.
• You have managed agencies well — gotten more out of them than the retainer suggested.
• You like real-world industries. Our buyers are fleet managers, technicians, and operations leaders. They are not marketers, and they can smell marketing from a mile away.

Preferred

• Sponsorship, partnership, or experiential activation experience — sports, motorsport, or large-scale events.
• Experience building or running an in-house creative studio.
• Challenger-brand or category-creation experience against a larger, better-funded incumbent.
• Fluency in how content strategy is changing under AI-driven search and answer engines.

Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks (increases at year two!)
• 12 company holidays + 2 floating holidays
• Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
• FSA & HSA options
• Short and long term disability (short term 100% paid)
• Community service funds