Senior Director, Brand Marketing

Responsibilities

• Develop and coordinate innovative marketing strategies with cross-functional partners within Brand Marketing, Creative/Content, Communications, Ecommerce, Merchandising and Design
• Oversee asset requests, go-to market strategies, and strategic messaging for campaigns and launches across all channels for a 360 approach
• Produce integrated marketing strategies to drive seasonal launches, partnerships, new category expansion, and our retail stores
• Create marketing initiatives and stories in between seasonal collations to maximize sales on high inventory investments and core product
• Develop seasonal narratives and oversee channel plans and strategic messaging for campaigns and launches across all touchpoints.
• Drive the Retail Brand Marketing strategy, partnering on new store openings. marketing for existing store events and activations as well as key wholesale partnerships.
• Partner with Content to ensure consumer-facing assets are strategically developed to effectively support and drive channel performance.
• Establish and manage marketing calendar and brand operations to ensure cross-functional alignment and a streamlined customer experience.
• Partner with Ecommerce to develop digital, paid social media, and email campaign strategies that amplify our messaging, drive organic discovery, improve SEO, and increase conversion.
• Work closely with Design, Production, and Merchandising to create and drive product knowledge processes that educate all channels including Retail, Ecomm, and Customer Care.

Requirements

• 12+ years of experience in brand marketing.
• 5+ years of management experience leading a team.
• A creative marketing professional with proven leadership success in brand management within the fashion, beauty, or consumer goods industry - experience with DTC a plus
• Excellent project management skills with the ability to act as a liaison between multiple teams.
• Strong verbal and written communication skills, with proven success developing impactful messaging and brand narratives using strategic storytelling, from ideation through implementation.
• A culturally connected leader, with understanding of trends and best practices in brand marketing, including the knowledge, experience, and insight to effectively and authentically engage within retail and digital ecosystems.
• An entrepreneurial, positive, solutions-oriented leader and collaborative team player with a high level of ownership, accountability, and initiative.
• Ability to thrive in a fast-paced environment where deadlines, priorities, and initiatives can shift quickly.
• Experience with project management systems (we use Asana) to help with briefing, deadlines and task prioritization.
• Passionate about working for an inclusive, values-driven brand.

Benefits

• Paid vacation, sick time, and holidays
• A fun-filled, creative work environment
• Healthcare, vision, and dental
• 401(k) with company match
• Generous employee discount