Responsibilities

• Brand Strategy & Marketing Leadership
• Develop and execute annual marketing strategies that support brand growth, customer acquisition, retention, and revenue objectives.
• Lead seasonal go-to-market strategies across product launches, collaborations, campaigns, and key wholesale partners.
• Champion compelling brand storytelling that reinforces Splendid's premium positioning and signature California lifestyle.
• Identify opportunities to increase brand awareness, customer engagement, and market share.
• Ensure consistent brand expression across every customer touchpoint.
• Integrated Marketing
• Lead omnichannel marketing across brand campaigns, digital marketing, CRM (Email & SMS), influencer marketing, PR, organic social media, partnerships, retail marketing, events, experiential activations, and wholesale marketing.
• Partner closely with the E-Commerce team to drive traffic, conversion, customer acquisition, retention, and lifetime value.
• Campaign Development & Creative Leadership

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum 10 years of progressive marketing leadership within fashion, apparel, lifestyle, or consumer brands.
• Proven success building integrated marketing strategies that drive measurable business growth.
• Strong understanding of direct-to-consumer business models and wholesale
• Experience leading cross-functional teams and agency partners.
• Experience across influencer marketing, social media, PR, brand partnerships, and digital marketing.
• Strong financial acumen with budget ownership and KPI management.
• Excellent communication, leadership, and organizational skills.
• The Ideal Candidate
• Strategic enough to shape where the brand is going.

Benefits

• Multi-brand merchandise discount, including Splendid, 7 For All Mankind, and PJ Salvage
• Comprehensive Health Coverage: Medical, Dental, and Vision Insurance, as well as Basic Life/Voluntary Life/Disability/Critical Illness
• Financial Wellness: 401(k) Retirement Program with Company match and 529 College Savings Plan, as well as Tax-Advantage Health & Transit Accounts
• Personal and sick time off, vacation time, floating days, and company-observed holidays
• Paid Volunteer Time Off to dedicate your skills and time towards charitable activities
• From weekly breakfasts and monthly milestone celebrations to leadership-led panels, and, team-building events, we offer plenty of fun ways to connect—both in person and virtually