Responsibilities

• Lead North America brand strategy across priority titles, ensuring each title has a clear regional brand plan, audience strategy, messaging framework, campaign architecture, content approach, and measurement model.
• Translate global positioning and creative direction into locally relevant North America campaigns while maintaining consistency with global brand standards and franchise objectives.
• Own regional campaign planning across launch, live service, and key cultural moments, ensuring brand storytelling, creative production, social execution, partner activations, and media or content opportunities work together as one integrated system.
• Define audience priorities, market insights, campaign objectives, messaging pillars, creative briefs, brand guidelines, content strategies, approval processes, and performance expectations for North America execution.
• Lead the rebuild and scaling of the North America Brand Management function, including operating models, briefing standards, campaign governance, partner workflows, quality control, creative standards, and performance reporting.
• Partner with publishing strategy, engagement marketing, communications, media, events, product, analytics, global brand teams, agencies, and platform or content partners to ensure brand plans reflect commercial priorities, audience insight, title strategy, and business outcomes.
• Build relationships with agencies, creative partners, social platforms, media partners, content partners, and other external collaborators to expand reach, strengthen creative quality, and improve regional execution.
• Measure and communicate brand performance through brand health, awareness, sentiment, campaign effectiveness, social engagement, content performance, cultural impact, and contribution to publishing goals.
• Lead, coach, and manage the Brand Management team, creating clear goals, role expectations, development plans, feedback rhythms, and accountability mechanisms that strengthen individual and team performance.
• Develop team capability across brand strategy, campaign planning, creative briefing, content strategy, social strategy, production oversight, partner management, performance reporting, and executive communication.

Requirements

• Bachelor9s degree or demonstrated equivalent experience required.
• 10 or more years of experience leading brand management, integrated marketing, campaign strategy, franchise marketing, or related marketing functions in games, entertainment, technology, media, consumer products, or another audience driven industry.
• Proven track record building and executing regional or market specific brand strategies for major product launches, live service programs, or large scale campaigns.
• Strong understanding of North America gaming audiences, digital culture, social platforms, media ecosystems, creator ecosystems, and entertainment marketing trends.
• Experience leading creative briefing, campaign development, messaging, brand governance, content strategy, social strategy, and performance measurement.
• Demonstrated ability to manage multidisciplinary teams and external agencies while maintaining high standards for strategy, creative quality, and execution.
• Strong executive communication skills, with the ability to present brand strategy, campaign rationale, tradeoffs, and results to senior leadership.
• Ability to operate in a matrixed global and regional environment, balancing local market needs with global brand consistency.
• Experience in PC, console, mobile, or cross platform game publishing preferred.
• Experience rebuilding or scaling a brand function in a high growth or changing organization preferred.

Nice to have

• Experience in PC, console, mobile, or cross platform game publishing preferred.
• Experience rebuilding or scaling a brand function in a high growth or changing organization preferred.
• Experience with entertainment partnerships, content partnerships, social first campaigns, community led marketing, or franchise marketing preferred.
• Familiarity with brand tracking, social listening, campaign analytics, sentiment analysis, content performance, and audience research preferred.