Responsibilities

• Shape and Protect the Brand
• Serve as the chief steward, storyteller, and advocate for the LivSmart Studios brand, ensuring a clear, compelling, and consistently understood brand narrative across internal partners, owners, and hotel teams.
• Define and deliver a differentiated brand offering for guests and owners, grounded in market insight, competitive context, guest satisfaction, operational reality, and owner profitability.
• Safeguard brand reputation and long-term value by identifying risks, setting guardrails, and making informed trade-offs.
• Maintain a deep understanding of the brand's role within Hilton's broader portfolio and its contribution to enterprise strategy.
• Develop and Execute Brand Strategy
• Define and evolve the global brand strategy to ensure sustained relevance, differentiation, and health over the medium and long term.
• Set brand aspiration, positioning, and guest and owner value propositions that drive competitive advantage and growth.
• Stay closely connected to consumer, competitor, and market trends to inform strategic direction and decision-making.
• Own mid- to long-term brand performance outcomes, partnering with Commercial and Development teams to understand results, remove barriers, and unlock opportunities.

Requirements

• Ten (10) or more years of experience in hospitality, brand management/strategy, or a related field.
• Demonstrated experience helping to lead a global or multi-market brand or comparable business.
• Demonstrated experience supporting the development of strategic initiatives—building business cases, securing alignment across a complex, matrixed organization, leading through influence, and driving execution through implementation.
• Experience leading market assessments, consumer insights work, and competitive benchmarking to inform strategy and decision-making.
• Direct experience engaging owners, operators, and franchise partners.
• Willingness to travel up to 40%.

Nice to Have

• Experience leading extended stay, focused service, or select service hospitality brands. Specific experience in leading extended stay is preferred.
• A growth-stage brand leader with deep owner credibility and experience scaling new concepts into commercially successful, owner-adopted brands.
• Background in brand growth, repositioning, or large-scale brand evolution.
• Experience developing annual plans, budgets, forecasts, and multi-year roadmaps.

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next