Responsibilities

• The Senior Director of Advancement Communications, Marketing and Digital Strategy is responsible for articulating and promoting the vision, mission, and goals of the College and University Advancement to both internal and external stakeholders.
• This senior leadership role oversees the development and execution of comprehensive communications, marketing, and digital engagement strategies that enhance visibility, strengthen donor and alumni relations, and support fundraising priorities.
• The Senior Director serves as the lead content expert, ensuring consistent and strategic messaging across all platforms while collaborating with Advancement and campus leadership.

Requirements

• Degree in Advertising, Marketing, Communication Science or equivalent.
• Firm grasp of emerging digital tools.
• Five+ years of related and progressively more responsibility or expansive work experience public relations, marketing or related field.
• Superior news judgment and persuasive communication skills.
• Excellent oral and written communication skills, intellectual curiosity and highly developed interpersonal interaction skills.
• Excellent research and analytical skills; and skills in editing, copyediting, proofreading and incorporating feedback from different perspectives.
• Strong negotiating and marketing skills and leadership ability required.
• Competencies in desktop publishing skills and graphic production and design (Experience with Adobe Creative Suite programs including Premiere Pro, Photoshop, Illustrator and InDesign).
• Ability to use good judgment and ethics in handling confidential materials with sensitivity and discretion.
• Collaborative team-oriented style. Ability to work with a variety of personality types.

Preferred

• Master’s degree preferred.
• Experience with gathering and editing video.
• Experience in a higher education environment, having participated in a comprehensive campaign.
• Experience with fundraising and financial software.
• Experience with marketing automation tools.

Benefits

• Accrued Vacation and Sick Leave for Eligible Employees
• Community Service Leave
• Aetna – State Health Benefits of North Carolina
• NCFlex – Vision, Dental, Flexible Spending Account, Life Insurance and more
• 12 Paid Holidays
• Teachers and State Employees Retirement System (TSERS)
• Optional Supplemental Plans – 401k, 403b, 457b and 457
• Employee Assistance Program (EAP)
• Campus Recreation Center Discount
• University Bookstore Discount