Senior Director, Advancement Communications and Marketing - University Advancement at Carnegie Mellon University | Pittsburgh, PA

Senior Director, Advancement Communications and Marketing - University Advancement

Pittsburgh, PA (Unknown)

Salary Not AvailableSenior Level7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the multi-channel donor engagement engine and the data-driven decision loop for University Advancement, turning analytics into prioritized digital moves across social, email, events, and SMS.

Digital strategy and execution: steer cross-channel campaigns that move donors through the constituent journey.
Data to action: translate Google Analytics and platform metrics into prioritized bets and clear leadership-ready recommendations.
Team and tech ownership: manage the Marketing Cloud and GiveCampus stack, mentor a high-performing team, and align with campus partners to keep unified branding and timing.

Job Description

Responsibilities

Leading digital strategy and execution for University Advancement, building upon the momentum of current programs across social media, email marketing, event management, SMS and online giving.
Serving as the primary interpreter of digital engagement data, utilizing Google Analytics and platform-specific metrics to evaluate the effectiveness of digital marketing cascades.
Reporting on success to senior leadership and campus partners, providing clear visualizations and recommendations to inform future strategies.
Managing the advancement communications tech stack, with a focus on maximizing the capabilities of Marketing Cloud and GiveCampus to enhance the constituent journey.
Driving investment and ethical innovation in AI, integrating emerging tools into the workflow to increase efficiency and personalize donor engagement.
Supervising and mentoring a team of high-performing digital communicators, fostering a collaborative environment focused on excellence and operational efficiency.
Collaborating with content creators and campus partners to ensure alignment across engagement efforts. Work with the Executive Director to ensure that ACM communications initiatives are fully integrated and coordinated across all platforms, digital and print.
Operating with high organization in a fast-paced environment, ensuring all deadlines and strategic milestones are met with precision.
Other duties as assigned.

Carnegie Mellon University

Carnegie Mellon University founder Andrew Carnegie said: "My heart is in the work."No statement better captures the passion and drive of our people to make a real difference. At Carnegie Mellon, we're not afraid of the work.Our educational environment creates problem solvers, drivers of innovation and pioneers in technology and the arts. Employers in every field say our graduates are ready to hit the ground running the day they graduate. So, join us. Whether you're looking for a career or an education. Or both.

Founded in 2011

Pittsburgh, Pennsylvania, USA

11K employees (512 in marketing)

cmu.edu