Responsibilities

• Lead development of integrated digital media strategies and plans across the consumer journey.
• Translate client business objectives, audiences, budgets, and KPIs into actionable media recommendations.
• Evaluate media partners, platforms, proposals, and investment opportunities; lead negotiations and maintain strong partner relationships.
• Partner with paid social, search, programmatic, traditional media, and other channel specialists to develop cohesive plans.
• Present strategic recommendations, campaign performance, and optimization opportunities to clients and internal teams.
• Lead retail/commerce media strategy across relevant retailer media networks and commerce platforms.
• Plan and/or execute campaigns across platforms such as Amazon Ads, Walmart Connect, Target Roundel, Kroger, Albertsons Media Collective, Instacart, and other RMNs.
• Apply retailer first-party audiences and data across onsite and offsite media, including sponsored search/product, display, video, and other commerce-media capabilities.
• Connect retail media investment to business outcomes using metrics such as sales, ROAS, new-to-brand/customer acquisition, and incrementality.
• Stay current on the evolving retail media landscape and educate clients and internal teams on emerging capabilities, measurement solutions, and best practices.

Requirements

• 5+ years of hands-on digital media planning and buying experience, ideally within an agency or similarly fast-paced environment.
• Meaningful experience developing and executing retail/commerce media strategies.
• Hands-on experience with one or more major RMNs, such as Amazon Ads, Walmart Connect, Target Roundel, Kroger, Albertsons, or Instacart.
• Strong understanding of retailer first-party data, closed-loop measurement, attribution, ROAS, incrementality, and sales-based KPIs.
• Experience across broader digital channels including programmatic, paid social, paid search, video/CTV, and direct publisher partnerships.
• Strong understanding of the relationship between brand-building and performance media and how channels work together across the funnel.
• Experience managing campaign budgets, pacing, optimization, reporting, and financial reconciliation.
• Strong analytical skills with the ability to interpret campaign performance and translate insights into actionable media optimizations.
• Advanced Excel and PowerPoint skills; experience with campaign management, billing, and reporting platforms.
• Experience with tools such as Google Campaign Manager 360, DoubleVerify, and similar platforms preferred.

Benefits

• A collaborative and inclusive work environment.
• Opportunities for professional growth and development.
• Exposure to a variety of exciting projects and clients.
• Competitive salary and benefits package.