Responsibilities

• Strategizes and manages campaigns in platforms, including Google Ads, Meta Ads, TikTok, Reddit, Pinterest, LinkedIn, etc.
• Interprets client briefings and strategizes paid digital media recommendations designed for cost efficiency and goal delivery
• Conducts keyword research, campaign architecture, and responsive search ad copywriting
• Plans and manages paid media budgets
• Creates digital media strategies and tactical plan decks and presents recommendations
• Executes and manages trafficking deadlines and creates spec sheets for digital media campaigns
• Strategizes and manages ongoing optimizations, A/B testing, analytics tracking, and bid management
• Interprets and presents campaign performance reports
• Continually evaluates and recommends additional digital media platforms and tactics that could positively impact campaign performance
• Responsible for media invoice reconciliation and budget stewardship

Requirements

• 5+ years of digital media buying experience with a primary focus on paid search and paid social
• Campaign management and optimization experience within various platforms such as a DSP, Google Ads, Meta Ads Manager, etc.
• Bachelor’s degree or equivalent

Preferred

• Working knowledge of Microsoft Excel, Word and PowerPoint and/or Google Suite
• Possesses above-average math skills with proven ability to analyze and interpret data
• Strong problem-solving skills and ability to implement changes rapidly
• Confident communicator and possesses ability to explain media targeting capabilities, performance analytics, etc. in easy-to-understand terms
• Traditional or programmatic planning or buying experience
• SEO experience
• Influencer marketing experience

Benefits

• A hybrid office/remote culture – we work Mondays and Fridays from home and Tuesday through Thursday in the office.
• Paid time off between Christmas and New Year’s Day.
• 13 other annual holidays.
• Work away time – the freedom to work from anywhere in the world for two weeks per year.