Senior Digital Retail Media Manager, Amazon
Skai
San Francisco, CA (Hybrid)
$100K/yr - $120K/yrIn-houseFull-timeSenior level
5 days ago
Senior Digital Media Manager, Amazon Leo, Global Media, Amazon Leo
Bellevue, WA (On-site)
$125K/yr – $170K/yrSenior Level7+ years expFull time
Posted 5 days ago
Job Summary
Own audience strategy and multi-channel planning to grow the Leo brand, optimize campaigns across Connected TV, Online Video, Audio, and Display, and collaborate with analytics, creative, and agency teams while hands-on managing live campaigns.
Job Description
Responsibilities
- Own audience strategy, channel planning, and journey management to bring people into the Leo brand.
- Plan, budget, and optimize across channels including Connected TV, Online Video, Audio, and Display.
- Partner closely with the performance marketing, creative, and agency teams to ensure campaigns are delivered to task at a high bar.
- Partner with analytics on test & learn agenda and surface key insights from campaign performance.
- You'll set strategy and also get hands-on in the platform, shaping audiences, pacing budgets, and tuning live campaigns. You'll dig into performance with analytics, line up plans with the regional media leads, and stay in sync with the performance marketing team on handoffs. You'll partner with creative on the ads themselves and with ad tech and engineering on the tools that make targeting easier, and you'll work alongside agency partners who help with execution.
Requirements
- 7+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience in audience segmentation and targeting
- Experience using data and metrics to measure impact and determine improvements
- Experience in A/B testing
- Experience using Microsoft Excel to manipulate and analyze data
Preferred
- Experience in B2B, digital advertising, and ad-tech products/services
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience presenting metrics and progress to goal to senior leadership
Benefits
- Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.
Salaries
Posted range
$125K/yr – $170K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
44,604 (6% of company)
Median Career Experience
19 years
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
96
People
Marketing Leadership
Bonaire Le
Sr Manager, Head of Product, Marketing Measurement, CMO
At the company for 9 years 3 months
Steve Sloan
VP AWS Marketing
At the company for 14 years 7 months
Carmen Nestares
Vice President US Prime and Marketing Tech
At the company for 11 years 7 months
Paula Despins
Vice President, Amazon Ads, Measurement, Planning, and Amazon Marketing Cloud
At the company for 13 years 10 months
Funding
Total Funding
$8.1B
Last Raise
$8B
Post IPO Debt, 3 years ago
Funding History
- Jan 2023Post IPO Debt • $8B
- Jul 2001Post IPO Equity • $100M
- Jun 1996Series A • $8M
Traffic Signals
Monthly Visitors
3M
Monthly Google Ads Budget
$281
Traffic Source Mix
Search
46.3%
Direct
40.5%
Referral
9.1%
Social
2.6%
Paid
1.3%
Headcount Trend
Current headcount: ~765.9K
Links
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