Senior Digital Media Buyer

Responsibilities

• Google Ads will be a major part of your day-to-day responsibilities, with a particular emphasis on paid search.
• You will manage and optimize Google Ads campaigns across multiple brands, including:
• - Conducting keyword and search-term research
• - Building and maintaining Google Search campaigns
• - Managing branded and non-branded search campaigns
• - Writing and testing ad copy
• - Managing keyword match types and negative keywords
• - Reviewing search-term reports
• - Monitoring bids, budgets, and campaign pacing
• - Adjusting bidding and budgets based on performance

Requirements

• 3-7 years of hands-on media buying experience required
• Strong hands-on experience with Google Ads, particularly Google Search
• Experience managing campaigns in Meta Ads Manager
• Experience building, launching, managing, and optimizing paid media campaigns
• Strong understanding of paid search, including keyword research, match types, negative keywords, bidding, and search-term optimization
• Experience managing branded and non-branded search campaigns
• Understanding of prospecting and retargeting strategies
• Experience managing campaign budgets and monitoring budget pacing
• Understanding of common paid media and conversion KPIs and how to use them to evaluate campaign performance
• Working knowledge of conversion tracking and attribution

Benefits

• - Employee benefits - Voluntary Life, AD&D, Critical Illness, Accident, Medical, Dental, and Vision insurance benefits
• - Child/Spouse benefits - Voluntary Child Voluntary AD&D, Child Voluntary Life, Spouse Voluntary AD&D, Spouse Voluntary Life also offered
• - Paid Time Off (PTO): Flexible paid leave for vacation, personal days, and sick time to support work-life balance