Digital Marketing & Technology Senior Specialist
MFS Investment Management
Boston, MA (Hybrid)
$70K/yr - $101K/yrIn-houseFull-timeSenior level2+ years exp.
5 weeks ago
Senior Digital Marketing & Technology Specialist
Jeffersonville, IN (On-site)
$55K/yr – $90K/yrSenior Level5+ years expFull time
Posted 2 months ago
Job Summary
Own and drive the organization’s SEO and paid media initiatives, overseeing keyword research, on-page and local SEO, site optimization, tracking, and cross-team collaboration to accelerate performance across markets.
- Own SEO strategy across service lines and markets
- Guide blog strategy with Creative Marketing Strategist
- Manage paid media campaigns and analytics
Job Description
Responsibilities
- Own and lead the company’s SEO strategy across all service lines and markets
- Conduct keyword research, competitive analysis, and content gap analysis
- Monitor rankings, traffic, and performance trends using tools (e.g., SEMrush, Google Search Console)
- Optimize on-page and technical SEO (site structure, metadata, schema, page speed, indexing)
- Partner with Creative Marketing Strategist to guide blog strategy, ensuring content aligns with SEO goals
- Identify and implement local SEO strategies, including service area optimization
- Manage and maintain company websites across platforms (WordPress, Webflow, etc.)
- Build and optimize landing pages for campaigns, ensuring conversion best practices
- Improve website performance including speed, UX, mobile responsiveness, and conversion rates
- Implement tracking scripts, pixels, and tagging across all digital properties
Requirements
- 5+ years of experience in digital marketing, marketing technology, or similar role
- Strong experience in SEO (technical, on-page, and local SEO)
- Proven experience managing paid media campaigns (Google Ads, PPC, LSA)
- Experience with website platforms such as WordPress and/or Webflow
- Strong analytical skills with experience in reporting tools (Looker Studio preferred)
- Experience with conversion tracking, tagging, and analytics platforms
- Working knowledge of APIs, data integrations, and marketing systems
- Coding experience (HTML, CSS, JavaScript required; additional languages a plus)
- Ability to manage multiple projects and priorities in a fast-paced environment
Preferred
- Strong front-end web development and technical troubleshooting experience, with the ability to implement and maintain marketing-related website functionality, tracking, integrations and landing pages.
- Experience in home services or multi-location businesses
- Familiarity with tools such as SEMrush, Google Search Console, Google Tag Manager
- Experience with CRM and marketing automation platforms (ActiveCampaign, HubSpot, etc.)
- Understanding of attribution modeling and lead tracking systems
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Black Diamond Franchising
BLACK DIAMOND FRANCHISING is a company based out of NO10 GREENACRES MAPLE DRIVE NORTHWORLD, RANDBURG, Gauteng, South Africa.
Johannesburg, Gauteng, ZAF
1 employees
Salaries
Posted range
$55K/yr – $90K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
People
Founders / CEO
Headcount Trend
Current headcount: ~1
Links
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Senior Digital Marketing & Technology Specialist
Black Diamond Franchising · Jeffersonville, IN · On-site