Responsibilities

• Lead influencer, brand, and digital marketing strategies across artist, talent, and brand campaigns.
• Build and execute robust digital marketing campaigns using content creation, creator strategies, UGC, content seeding, alternative/fan accounts, advertising, CRM, and email/text marketing.
• Collaborate with internal teams to deliver innovative campaigns that drive cultural impact and tangible commercial results.
• Manage and administer campaign budgets, liaising with labels and clients to ensure effective allocation of resources.
• Build strong, collaborative, and trusting relationships directly with clients and their teams while managing multiple active campaigns simultaneously.
• Maintain and expand a network of external partners (content producers, creators, social strategists, marketing agencies, publicists) and directly manage them on campaigns when necessary.
• Oversee relationships with digital platforms including TikTok, Meta, Snapchat, X, YouTube, Discord, and more.
• Conceptualize, produce, and coordinate campaign creative including social content, photo, video, and graphic assets.
• Write engaging, on-brand copy for social media, websites, and campaign needs.
• Oversee website, game, and app development for roster projects.

Requirements

• 5+ years of experience in digital marketing, social media, influencer/talent relations, or related fields.
• Proven track record in building and executing successful digital and social campaigns.
• Strong expertise in paid digital media, social platforms, CRM/email marketing, and analytics.
• Excellent written and verbal communication skills with client-facing experience.
• Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.
• Strong problem-solving skills with the ability to anticipate challenges and deliver creative solutions.
• Mastery of major social platforms (Instagram, Facebook/Meta, TikTok, X, Snapchat, YouTube, YouTube Shorts, Discord, Twitch).
• Demonstrated understanding of marketing KPIs, ROI, and performance measurement.
• Comfortable working with high-profile talent and sensitive information with discretion.
• Flexibility to work nights and weekends as needed to support live campaigns.

Benefits

• HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• CAREER : Career and skill development programs with School of Live