Senior Digital Marketing Specialist at Composites One | Schaumburg, IL | $100K/yr – $115K/yr

Senior Digital Marketing Specialist

Schaumburg, IL (Hybrid)

$100K/yr – $115K/yrSenior Level7+ years exp

Posted 4 months ago

Job Summary

Own multi-channel demand-gen programs and governance to drive MQLs and pipeline, while integrating SEO, content, and automation to improve efficiency and measurement.

Growth Infrastructure: Align paid, organic, and content activities to target buyers and optimize CPL and conversion paths.
Platform & Data: Govern HubSpot, GA4, and attribution, and enable AI-assisted content and workflows to reduce manual effort.
Impact Focus: Translate campaign performance into actionable recommendations for pipeline acceleration and revenue growth.

Job Description

Build, execute, and optimize multi-channel demand generation campaigns across SEM, paid social, and content distribution
Own end-to-end management of Google Ads and partner with the Marketing Communication Specialist on LinkedIn Ads strategy, execution, budget allocation, and optimization
Drive growth in MQLs, marketing-influenced pipeline, and cost-per-lead efficiency
Partner with Sales to improve lead handoff quality, scoring accuracy, and conversion rates
Collaborate with the Marketing Communication Specialist to develop gated content and lead gen offers that support pipeline targets
Own SEO strategy, including keyword research, on-page optimization, and content gap analysis
Partner with agency resources to build and manage the organic content calendar, including blogs, long-form guides, and educational content aligned to search intent and the buyer journey
Improve organic traffic, search rankings, content engagement, time on site, conversion rates, and bounce rate
Maintain and elevate the quality of website marketing content
Own and execute a bi-annual website content audit to ensure pages are accurate, current, and aligned with SEO and messaging standards; implement revisions as needed

Composites One

As the premier distributor and leading supplier of composite and high-performance materials, thousands of customers rely on Composites One every day. Composite part manufacturers know that we are right there with them when they need to produce efficient, quality parts. We support our customers with:• Unparalleled expansive product line• Streamlined material selection• Customer-facing technical product and process expertise• Innovative supply chain solutions We pride ourselves on being innovative and dependable and go above and beyond to ensure Composites One customers achieve their desired results. Innovative. Dependable. Results. It's the Composites One Difference.

Founded in 1999

Schaumburg, Illinois, USA

673 employees (11 in marketing)

www.compositesone.com