Responsibilities

• Working as part of a collaborative marketing team, the Specialist will assist with campaign execution, marketing automation, website updates, and performance tracking, requiring strong attention to detail, technical curiosity, and the ability to juggle multiple digital projects in a fast-paced environment.
• Build and deploy digital marketing deliverables, including webpages, email campaigns, social media posts, and promotional assets
• Support digital promotion of firm events and thought leadership programs, before and after each
• Assist with campaign setup, including audience segmentation, registration pages, and email scheduling
• Distribute and amplify content across multiple channels
• Build and manage email campaigns within the firm’s marketing automation platform
• Support campaign segmentation, scheduling, and list management
• Ensure emails meet firm standards for formatting, compliance, and accuracy
• Create and update webpages related to firm events, alerts, and other marketing initiatives
• Maintain website content for accuracy, consistency, and brand compliance

Requirements

• Bachelor’s degree in marketing, communications or related field
• 7 + years of digital marketing or communications experience; law firm experience preferred
• Fluency with content management systems, social media platforms, and digital marketing tools
• Strong project management skills; proven ability to manage competing priorities under deadline
• Proficiency in Microsoft Office Suite and web-based publishing platforms
• Collaborative working style with strong interpersonal and communication skills