Responsibilities

• Ensure Cedar Electronics, and its brands, stay up to date with the latest digital marketing trends and best practices.
• Working with the marketing team to drive the marketing channel / performance execution strategy.
• Develop and implement key metrics that understand the effectiveness of our marketing campaigns.
• Develop and oversee marketing campaigns that align with company goals and objectives.
• Develop and execute product launch campaigns, including budget & spend recommendations to drive cross channel objectives.
• Be responsible for our retail channel execution with key partners like DTC, Amazon, Best Buy, Walmart and many more.

Requirements

• Bachelor's degree in Marketing, Digital Marketing or Communications.
• At least 5 -10 years of experience in channel and performance marketing.
• Show a proven history of digital execution.
• Excellent communication skills. Ability to translate company strategy into short term objectives as well as reporting back to senior management.
• Bring in a desire to use data to drive marketing decisions. Have the ability to analyze and interpret data to identify the best use of resources.
• Strong leadership skills with the ability to inspire and motivate a team, influence and work well alongside key stakeholders and foster a positive work environment.