Senior Digital Marketing Director at Geonetric | Cedar Rapids, IA

Geonetric

Senior Digital Marketing Director

Cedar Rapids, IA (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Lead high-impact digital strategy work for executives and clients, shaping cross-channel roadmaps and data-driven experiences.

Own the creation and presentation of digital strategies and roadmaps to clients and executives
Must-have: 8+ years’ experience with a digital agency and the ability to present to C-Suite stakeholders
Standout: Broad leadership across web, search, social, and paid media with a track record of strategic innovation

Job Description

Responsibilities

Develops and presents digital strategies, performance insights, recommendations, and roadmaps to executive stakeholders and clients.
Pushes boundaries of digital marketing thinking by integrating emerging trends, technologies, and market insights into strategic product offerings and solutions.
Stays current with digital marketing trends and identifies opportunities for innovation and improvement.
Defines, evolves, and trains teams on digital marketing strategies and best practices to deliver high-performing, data-driven digital experiences across web, search, social, and paid platforms.
Develops digital marketing strategies that align audience needs with clients’ business goals, informed by data analysis, channel performance, and market insights.
Analyzes digital performance data, audience behavior, and attribution insights to uncover opportunities and recommend strategic optimizations across channels.
Works closely with digital marketers, content teams, developers, and platform specialists to ensure cohesive, effective, and compliant execution across web, search, social, and paid media.
Serves as digital marketing lead on cross-team projects that are highly complex and/or expected to incorporate new products, deliverables, or approaches to work, iterating as needed and sharing learnings.
Translates consumer requirements and market data into recommendations for improved products, packages, and deliverables.
Analyzes data to inform business decisions and tells the story behind the numbers using Google Analytics, Google Tag Manager, Site Improve, and other data tracking technology.

Requirements

Bachelor’s degree in marketing, communications, business, or related field required
Typically has a minimum of 8 years’ experience
Digital agency experience required
Ability to communicate effectively with C-Suite level executives and client stakeholders required
Experience working on large, complex digital marketing strategies and retainers with an emphasis on local organic and technical SEO required
Mastery delivering client presentations and comfortability with public speaking required
Deep familiarity in multiple sub-disciplines of local digital marketing, including digital advertising, search engine optimization, business listings management, and analytics/tag management required
Exceptional skills in creative problem-solving and strategic thinking required
Experience developing and executing digital marketing strategies within or across search engine optimization, business listings management, paid marketing, analytics, and tag management required
Strong business acumen, aligning digital marketing investments with revenue goals, growth targets, and measurable business outcomes
Experience applying business savvy to translate client objectives into scalable digital strategies that drive ROI, efficiency, and long-term value

Geonetric

Geonetric partners with hospitals, health systems, and medical groups to create digital experience strategies optimized for the unique needs of the healthcare industry. We offer an array of digital services and create compelling user experiences on our award-winning VitalSite® content management system (CMS) and the Optimizely digital experience platform (DXP).

Founded in 1999

Cedar Rapids, Iowa, USA

72 employees (21 in marketing)

www.geonetric.com