Responsibilities summary

• Develop and execute digital marketing plans that support sales, brand awareness, client engagement, and product promotion.
• Oversee day-to-day management of Royce’s primary digital channels including email, website content, marketing automation, and social media.
• Plan and execute recurring and short-term promotional campaigns.
• Recommend new digital approaches, content formats, and distribution strategies to improve engagement with clients, prospects, and financial professionals.
• Lead marketing automation programs including email campaigns, audience segmentation, testing, reporting, and optimization.
• Conceptualize and execute email content and overall engagement strategy; prepare, format, test, and send recurring marketing emails.
• Maintain and optimize subscription preferences, segmentation, suppression rules, and list hygiene to improve relevance and deliverability.
• Coordinate with Legal to ensure emails and related content are compliance approved and filed with FINRA when necessary.
• Test email content across devices and browsers; monitor performance and optimize subject lines, content structure, timing, and engagement.
• Manage the content delivery process in Royce’s CMS, including drafts, proofs, approvals, posting schedule, and audience mapping.

Requirements

• 5+ years of digital marketing experience, preferably in B2B financial services, asset management, or another regulated industry.
• Strong hands-on experience with email marketing, marketing automation, segmentation, testing, and performance reporting.
• Experience with marketing automation tools (e.g. Pardot, HubSpot, Marketo, etc.). Pardot-specific expertise is not required at hire, but proficiency within 3 months is expected.
• Experience with web and/or marketing analytics (e.g. Google Analytics, Omniture, Coremetrics).
• Practical use of MS Excel for ad hoc reporting (VLOOKUPs, pivot tables, etc.).
• Highly proficient using HTML for formatting email and web content.
• Basic understanding of filtering/query logic for managing distribution lists.
• Must be a self-starter, highly organized, and able to effectively work independently, as well as part of a team.
• Extremely detail-oriented and able to work across functional teams and all levels of the organization.
• Demonstrated history of independently managing tasks and meeting deadlines.
• Bachelor's degree in marketing, communications, PR or relevant major preferred.

Nice to have

• Familiarity with SEO, metadata optimization, UTM tagging, landing-page performance, and digital content optimization preferred.

Benefits

• Along with base compensation employees are eligible for a 401(k) plan with match and health insurance.