Senior Digital Engagement Manager

Responsibilities

• Lead the delivery of the DTG engagement strategy, ensuring alignment with DTG’s purpose, business priorities and DWP’s 2030 strategy.
• Support senior leaders in delivering clear, confident, and consistent strategic narratives that reflect our values, priorities and business outcomes. Providing expert advice and constructive challenge when needed.
• Brief senior leaders, providing clear lines to take and advising them on their engagement activities meeting high standards of written and oral communication.
• Lead on stakeholder mapping to establish key relationships, how we engage with them and how they are managed.
• Play a leading role in the wider DTG engagement community. You will provide visible and accessible leadership, encouraging collaborative cross-team delivery, providing professional support and actively helping build skills and capability.
• Build and maintain strong relationships with external stakeholders, promoting DTG's priorities and strengthening engagement with key audiences.
• Lead the development and delivery of DTG's external narrative, identifying opportunities to communicate achievements and complex initiatives clearly and effectively.
• Provide expert communications advice to senior leaders on complex, sensitive and reputational issues, supporting informed decision making.
• Develop and deliver engagement strategies for key communications priorities, such as AI, data and digital transformation, working in partnership with the DWP Press Office to maximise proactive and reactive media opportunities.

Requirements

• Strong written and verbal communication skills, with evidence of developing high quality content and evaluating communications or engagement campaigns against recognised professional standards.
• Proven ability to work at pace, showing resilience while managing multiple priorities and delivering high‑quality outputs under tight deadlines and in high‑pressure situations.
• Experience providing confident, strategic advice to senior leaders on complex communication or engagement issues, with examples of influencing decision‑making at a senior level.
• Strong stakeholder management skills, including identifying and prioritising key stakeholders, building effective relationships, horizon scanning for opportunities and risks, and leading engagement activities that support organisational objectives.

Preferred

• Professional memberships are desirable but not essential for this role. Relevant memberships may include:
• Chartered Institute of Marketing
• Chartered Institute of Public Relations
• Government Communications Service - Practitioner level
• Institute of Internal Communications

Benefits

• Working patterns to support work/life balance such as job sharing, term-time working, flexi-time and compressed hours.
• Generous annual leave – at least 25 days on entry, increasing up to 30 days over time (pro‑rata for part time employees), plus 9 days public and privilege leave.
• Support for financial wellbeing, including interest-free season ticket loans for travel, a cycle to work scheme and an employee discount scheme.
• Health and wellbeing support including our Employee Assistance Programme for specialist advice and counselling and the opportunity to join HASSRA a first-class programme of competitions, activities and benefits for its members (subscription payable monthly).
• Family friendly policies including enhanced maternity and shared parental leave pay after 1 year’s continuous service.
• Funded learning and development to support progress in your role and career. This includes industry recognised qualifications and accreditations, coaching, mentoring and talent development programmes.
• An inclusive and diverse environment with opportunities to join professional and interpersonal networks including Women’s Network, National Race Network, National Disability Network (THRIVE) and many more.
• Hybrid Working