Responsibilities

• Lifecycle Strategy & Roadmap: Own the channel roadmap. Develop and own Gifthealth's email channel strategy and roadmap, aligned to commercial, clinician, and patient objectives.
• Build the communications framework. Translate lifecycle strategy into a comprehensive communications framework spanning acquisition, onboarding, activation, engagement, retention, adherence, and re-engagement.
• Define email's role in the journey. Identify where email drives the most value across the broader customer and patient journey, and pinpoint opportunities to improve engagement at critical moments.
• Manage the calendar. Build and maintain a lifecycle communications calendar, including the newsletter program, that balances automated journeys, triggered communications, and campaign-based messaging.
• Set the operating model. Establish lifecycle marketing best practices, governance, and operating processes as the channel scales.
• Manage consent and segmentation. Build and maintain segmented, permission-based audiences, and implement marketing consent and preference management so every message respects what each client, clinician, and patient has opted into.
• Build & Execute Data-Driven Journeys: Design, build, launch, and optimize automated email journeys and triggered communications.
• Segment and personalize. Develop sophisticated audience segmentation and personalization strategies based on customer behavior, lifecycle stage, preferences, and other relevant data signals.
• Activate new signals. Partner with data, product, and operations to identify and activate new customer insights and behavioral triggers.
• Own production end to end. Own the end-to-end email production process, from brief and audience definition through build, QA, deployment, and performance analysis.

Requirements

• 6-9+ years of experience in lifecycle, CRM, retention, email, growth, or related marketing disciplines, with meaningful ownership of an email channel.
• Proven experience developing and executing end-to-end lifecycle and email strategies, not simply managing campaign production.
• Strong understanding of customer lifecycle marketing, segmentation, personalization, triggered communications, and marketing automation.
• Demonstrated ability to turn customer data and behavioral insights into effective journeys and communications.
• Hands-on expertise with a modern marketing automation or ESP platform, and the ability to independently manage campaign and journey execution. HubSpot experience is preferred; Salesforce Marketing Cloud experience will also be considered.
• Highly analytical, and comfortable using performance data to make decisions, prioritize opportunities, and demonstrate impact.
• Strong project management skills, with the ability to manage multiple workstreams without losing attention to detail.
• Excellent cross-functional collaboration skills, with the ability to influence partners across marketing, product, data, operations, and creative.
• Strong copywriting and messaging instincts, with a clear sense of what makes communications useful, clear, compelling, and on-brand.

Preferred

• Experience in healthcare, health tech, pharmacy, or another highly regulated environment.
• Experience working in a fast-paced, high-growth environment where you are expected to build, not just manage.
• Comfort operating with ambiguity and creating structure where processes or infrastructure don't yet exist.
• A history of scaling lifecycle programs at a fast-growing company
• Passionate about improving healthcare and simplifying the patient experience through technology.
• Naturally curious about healthcare, pharmacy, pharmaceuticals, digital health, and emerging technology.