Responsibilities

• Define and execute demand strategy for your program area, including audience segmentation, program design, and investment approach
• Build integrated, multi-channel program plans that align sales, lifecycle, content, and product marketing around shared pipeline goals
• Own program performance end-to-end — from planning and execution through optimization and reporting — with clear accountability for pipeline and revenue contribution
• Lead structured experimentation across audience, message, and channel, including hypothesis development, test design, and analysis
• Use data and AI-driven insights to forecast performance, identify funnel inefficiencies, and prioritize high-impact opportunities
• Manage program budgets and vendor relationships; build investment cases and optimize spend
• Build repeatable, scalable workflows for planning, reporting, and campaign execution

Requirements

• 7+ years in B2B marketing, with 3+ years in a demand generation role where you owned pipeline-level performance
• Deep experience across multiple demand channels (email, paid media, SEO, social, events), including ABM
• Strong analytical skills — you're comfortable synthesizing multiple data sources, identifying root causes, and making decisions without perfect information
• Proven ability to design and run experimentation frameworks
• Experience with marketing automation platforms, CRM systems (Salesforce or HubSpot), and analytics tools
• Strong cross-functional collaboration skills; you can drive alignment without direct authority

Preferred

• Experience in B2B SaaS, ideally 10 years or more
• Background in or familiarity with the fitness or wellness industry
• Experience building cross-functional campaign programs with measurable pipeline outcomes

Benefits

• Flexible paid time off
• Affordable health, dental, and vision insurance options
• Monthly fitness reimbursement
• 401(k) matching
• New-Parent Paid Leave
• Casual work environments
• Flexible work - remote & hybrid