Responsibilities

• Develop demand generation campaign strategies with Product Marketing and Marketing leadership for key campaigns. Collaborate with Product Marketing, Lifecycle, Growth, and Brand teams on go-to-market execution and customer journey. Lead campaign through execution.
• Analyze and assess the effectiveness of B2B marketing efforts across campaigns and channels using reports and dashboards.
• Partner with the analytics team to conduct in-depth analysis and attribution reporting to address opportunities and risks.
• Oversee A/B testing to identify areas for improvement and optimization.
• Provide regular reporting and insights on demand generation efforts to stakeholders, including senior management.
• Optimize marketing funnels and customer journeys to maximize lead conversion and revenue generation.
• Partner with the Marketing Operations and Lifecycle teams to build and manage lead nurturing and lead scoring programs.
• Collaborate with Sales leadership, Sales Operations, and Marketing Operations to ensure seamless lead handoff, alignment on lead qualification, and effective lead management processes.
• Facilitate pipeline reviews, maintain sales and marketing playbooks, monitor lead-to-revenue conversion, and incorporate feedback and trends into demand generation strategies and campaign optimization.
• Continuously partner with the Product Marketing and Brand team to continuously optimize and improve demand generation strategies and campaigns to drive qualified leads and revenue growth.

Requirements

• 8+ years of experience in B2B demand generation roles
• High proficiency in marketing automation tools (HubSpot preferred) and CRM platforms
• Experience with marketing automation, lead management, attribution reporting, and sales and marketing technology platforms
• Strong understanding of the digital customer experience and eagerness to leverage innovative and disruptive thinking to enhance demand generation programs
• Experience with deep involvement with Sales Leadership and Sales Operations
• Excellent analytical skills; ability to synthesize diverse data sets into actionable insights to drive business decisions
• Ability to thrive in high accountability environments where marketing contributes to and is charged with driving growth
• Strong presentation capability, collaboration, and interpersonal skills
• Bachelors degree preferred; High School diploma or equivalency required

Preferred

• Knowledge of the education and/or healthcare market a plus

Benefits

• Health, dental, and vision insurance
• Company paid life Insurance
• 401(k) with company match
• Paid time off and parental leave
• Employee assistance program
• Other wellness programs such as Headspace and Airvet
• Charitable matching program