Responsibilities

• Assure Rockstar’s ongoing competitive advantage through statistical analysis, machine learning, and useful monitoring reports to identify patterns and predict outcomes.
• Partner with marketing stakeholders to define business objectives, translate those objectives into data questions, and identify the appropriate analytical solution to drive insights and data-informed business decisions.
• Build self-service reporting and other data products that provide flexibility for business stakeholders to investigate questions while maintaining accuracy, efficiency, and clarity in results.
• Drive creation and adoption of predictive models for marketing campaign performance, leading implementation across stakeholders.
• Generate marketing reports, dashboards, and insights collaborating with the marketing analytics team, across analytics teams, and with our stakeholders.
• Evaluate performance of marketing campaigns, collating data across multiple marketing channels.
• Generate insights at scale, prioritizing automation of reports and data standardization.
• Possess subject matter expertise for Marketing Analytics and build the team’s analytics capabilities.
• Use machine learning for predictive modeling of our player and marketing channel data to help inform targeting strategies and campaign goals.
• Maintain and enhance existing marketing reports, ensuring accuracy, consistency, and relevance to executive stakeholders.

Requirements

• 5+ years of experience in data science or similar role within the gaming, marketing, finance, or technology fields required.
• 4+ years of experience working with SQL, Python, and/or PySpark to perform exploratory analyses with optimized queries.
• 4+ years of experience in data visualization and hands on working with complex data.
• 2+ years of experience developing machine learning models to solve complex business problems.
• Excellent written and verbal communication skills with the ability to communicate and visualize complex information in a meaningful way to a variety of audiences.
• Strong interpersonal skills with the ability to develop and maintain relations with diverse teams and stakeholders, at all hierarchal levels.
• Ability to work directly with a variety of stakeholders to understand their needs and provide relevant and actionable solutions.
• Ability to draw inferences from disparate pieces of data, identifying key findings and linking to business strategies or objectives.

Preferred

• Experience with Snowflake and/or Databricks.
• Game industry experience strongly desired.
• Experience with marketing data and deliverables preferred.