Senior Data Analyst, Marketing Analytics (Organic & Brand)

London, UK (Hybrid)

£69K/yr – £120K/yrSenior Level3+ years expFull time

Posted 5 days ago

Job Summary

Own and optimize Cleo's organic growth measurement and experimentation, guiding strategy across SEO, brand and content; build pipelines, run analyses, and present actionable recommendations to leadership.

Define and own organic measurement, experiments, and attribution
Translate insights into clear investments and roadmaps

Job Description

Responsibilities

Analyse performance across SEO, ASO, organic social, and other owned/earned channels, building foundational measurement frameworks with clear KPIs and diagnostics
Build Cleo's SEO measurement from the ground up and define how we measure and grow visibility in GEO, an emerging channel we want to lead on
Identify opportunities to grow organic contribution and reduce paid dependency through content, distribution, and optimisation
Partner with Brand and Product Marketing to measure the impact of major launches and campaigns, defining mid-funnel and brand metrics (awareness, consideration, engagement) and connecting them to downstream outcomes via causal methods
Contribute to cross-channel attribution frameworks spanning brand and performance activity, and demonstrate the incrementality of brand marketing
Design, run, and interpret experiments across organic and brand — from content/SEO tests to geo-lift and regional holdout experiments
Conduct cohort and funnel analyses to understand user behaviour from organic entry through to long-term value
Surface strategic insights and clear recommendations on where to invest, what to change, and what to stop
Act as a thought partner to Organic, Brand, Product Marketing, and Growth leadership on strategy, roadmaps, and investment decisions
Present insights and recommendations clearly to non-technical stakeholders, turning complex analysis into actionable decisions

Requirements

3+ years’ experience in marketing or growth analytics, with significant time spent on organic and/or brand channels for B2C or subscription products, with hands-on organic experience preferred.
Strong SQL skills; comfortable exploring, transforming and validating large datasets independently.
Hands-on analytics experience with organic or owned channels (e.g. SEO/ASO, organic social, content).
Exposure to brand or upper-funnel measurement is a strong plus.
Practical experience with experimentation (e.g. A/B tests, holdouts, geo-lift or SEO tests) and interpreting results for non-technical stakeholders.
Experience with funnel and cohort analysis, and comfort working with mid-funnel metrics (engagement, consideration, intent) as well as revenue outcomes.
Strong commercial judgement: able to connect organic and brand metrics to acquisition efficiency, retention, LTV and profitability.
Ability to communicate complex analysis simply, with clear narratives and recommendations.

Preferred

hands-on SEO/ASO or social/content analytics experience, Python or R for advanced analysis, and understanding of brand measurement (brand lift, tracking, causal inference)
experience shifting acquisition mix from paid to organic/owned or building new programs from scratch, background in consumer fintech or high-growth subscription apps, and awareness of (or appetite to pioneer) GEO measurement

Benefits

benefits package built to support you in and out of work. Benefits vary by country 🌍 and include meaningful equity, comprehensive health, dental and vision insurance, mental health support, a paid one-month sabbatical after four years, a learning and development platform, pension or retirement contributions, and location-specific leave entitlements.

Cleo

4.0 Glassdoor

Cleo. Where AI meets money. Cleo launched in 2016 by people who have been burned by banks. Fed up with the broken system, we decided it was time to make a change. Since then, the cost of living has skyrocketed, the rich have continued getting richer, and our vision has only become clearer. Our mission? To change the world's relationship with money.Cleo is a platform for the 99% – an AI assistant defining a new category, one that goes beyond saving and budgets to actually changing how we feel about our finances. Using simplicity and humor, she’s helped millions of people improve their relationship with money, because we believe that everyone has the potential to achieve financial well-being in just one generation. Through a personalized chat, she provides you with deep insight about your money and tailored financial tools that increase your ability to save, all while making you laugh. We’re a product for the next generation. That means that we are committed to inclusive and unbiased financial growth for all. It also means dropping the BS.In the past year or so we’ve grown the Cleo team from 100 to 250+, and closed a $80m Series C led by Sofina (that’s a $500M valuation).Want to get involved? You know that awful feeling when you wake up wondering if what you’re about to do for the next 8 hours actually matters? That doesn’t happen here much. Everything we do is grounded in purpose. And because we’re all showing up for the same reason, collaboration comes easy.We have a culture of stepping up. We want, and expect you to grow and develop. You’ll have our support in everything you do. But more importantly, you’ll have our trust. We treat our people as humans first, employees second, which means giving everyone a voice. All perspectives are embraced here.

Founded in 2016

London, England, GBR

520 employees (81 in marketing)

www.meetcleo.com

67% recommend to a friend

72% CEO approval