Responsibilities

• Develop and implement strategic frameworks for creator content collaboration across brand channels as well as third-party, creator-led handles.
• Build and maintain a global creator content calendar that aligns social activations with game launches, live-service events, cultural moments, and tentpole campaigns.
• Support and implement paid boosting creator content strategy aligned with the paid media team.
• Evaluate and select content that aligns with brand and games strategy and messaging. Ensure all creator content reflects Luna’s brand voice.
• Establish a global social media measurement framework with clearly defined KPIs for the creators program that tie social performance to business outcomes, including reach, engagement, sentiment, conversion, and player lifetime value.
• With the Head of Social & Creators shape the creator goals, evolve the goals and refine KPIs.
• Report country-level and regional metrics alongside global performance, ensuring every market has visibility into its own impact and contribution.
• Build standardized reporting cadences (weekly, monthly, quarterly) with dashboards that provide both global roll-ups and market-level granularity.
• Raise the bar for creator marketing, elevating the creative executions and finding storytelling angles (“show don’t tell”) that engage with mainstream audiences.
• Develop the best-in-class creator content on prioritized social platforms (Instagram, TikTok, YouTube, Twitch, as well as intentional touchpoints on Reddit and Discord).

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience with customer segmentation, profiling, and targeting
• Knowledge of analytics tools and web traffic reporting

Preferred

• Experience with customer segmentation, profiling, and targeting
• Knowledge of analytics tools and web traffic reporting

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave