Responsibilities

• Develop and implement strategic frameworks for creator content collaboration across brand channels as well as third-party, creator-led handles.
• Build and maintain a global creator content calendar that aligns social activations with game launches, live-service events, cultural moments, and tentpole campaigns.
• Support and implement paid boosting creator content strategy aligned with the paid media team.
• Evaluate and select content that aligns with brand and games strategy and messaging. Ensure all creator content reflects Luna’s brand voice.
• Establish a global social media measurement framework with clearly defined KPIs for the creators program that tie social performance to business outcomes, including reach, engagement, sentiment, conversion, and player lifetime value.
• With the Head of Social & Creators shape the creator goals, evolve the goals and refine KPIs.
• Report country-level and regional metrics alongside global performance, ensuring every market has visibility into its own impact and contribution.
• Build standardized reporting cadences (weekly, monthly, quarterly) with dashboards that provide both global roll-ups and market-level granularity.
• Raise the bar for creator marketing, elevating the creative executions and finding storytelling angles (“show don’t tell”) that engage with mainstream audiences.
• Develop the best-in-class creator content on prioritized social platforms (Instagram, TikTok, YouTube, Twitch, as well as intentional touchpoints on Reddit and Discord).

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred

• Experience with customer segmentation, profiling, and targeting
• Knowledge of analytics tools and web traffic reporting

Benefits

• The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.