Responsibilities

• Evolve creative strategy frameworks for paid social acquisition, based on the performance feedback communicated from the Director of Content and Creator Performance
• Translate performance data (creative-related KPIs), audience insights and brand positioning into actionable creative briefs
• Identify opportunities for scaling winning concepts and unlocking new creative angles
• Experience hiring creators, sourcing for Whitelisting and reoptimizing pre-existing assets into conversion-driven ads
• Lead development of clear, high-quality creative briefs for internal teams and external creators
• Additionally, being able to craft easy to understand post-production briefs for an external video editing partner (experience working with overseas video editors is a bonus)
• Set direction and execute: Hooks and messaging that holds the viewers attention
• Visual storytelling (b-roll shotlists, content sourcing, third party stock footage sites, etc)
• Creatives for TikTok that can then be multi-purposed to other paid channels (Meta, YouTube Shorts, Pinterest, SnapChat, etc)
• Ensure all creative aligns with both performance goals and brand voice (crafting ads that convert without impacting brand integrity)

Requirements

• 5+ years of experience in DTC, paid social creative strategy, and/or UGC strategy
• Proven track record of developing high-performing paid social creative (case studies)
• Deep understanding of UGC-style content and platform-native trends (TikTok, Meta)
• Experience owning creative strategy, not just execution
• Strong ability to connect performance data to creative decisions
• Excellent communication and organizational skills
• Comfort operating in a fast-paced, iterative environment

Preferred

• You think strategically first, then execute
• You understand that creative diversity drives scale
• You can turn insights into repeatable creative systems
• You balance data, creativity and speed
• You can lead direction while collaborating cross-functionally

Benefits

• Excellent Medical, Dental, Vision and Life insurance
• Fully remote, full time position
• Monthly WFH stipend
• Generous Paid Time Off program
• Discounted Products
• An amazing team to work alongside!!