Senior Creative Strategist at Open Influence | Los Angeles, CA | $80K/yr – $120K/yr

Open Influence

Senior Creative Strategist

Los Angeles, CA (On-site)

$80K/yr – $120K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

TikTok strategy ownership: own TikTok creator strategies, stay ahead of platform shifts, and turn trends into client-ready plans that drive creator-led conversions.

Own TikTok-first strategy development across client verticals, collaborating with the Creative Team.
Monitor trends, ecosystems, and creator signals to shape actionable campaigns and cross-platform ideas.
Leverage AI tools to accelerate ideation and craft compelling client concepts.

Job Description

Responsibilities

Collaborate with the Creative Team to craft comprehensive, TikTok creator marketing campaign strategies across various client verticals.
Serve as a TikTok subject matter expert, translating platform trends, behaviors, and emerging opportunities into actionable creator strategies for clients.
Stay deeply immersed in the TikTok ecosystem, including content formats, platform updates, commerce innovations, creator trends, and evolving best practices.
Identify and articulate opportunities across TikTok Shop, social commerce, and creator-led conversion strategies as the platform continues to evolve.
Monitor the creator landscape to maintain familiarity with influential TikTok creators, communities, subcultures, and conversations shaping culture on the platform.
Develop TikTok-first strategic recommendations while identifying opportunities for ideas to extend thoughtfully across other social platforms.
Leverage emerging AI tools (e.g., Claude and others) to enhance ideation, streamline workflows, and unlock new forms of creative expression
Summarize client briefs, perform research and analysis to formulate strategic concepts and plans tailored to meet client objectives.
Provide insightful contributions that offer strategic context and enhance the work of the Creative Team.
Continuously enhance and update your knowledge of leading social media platforms and stay abreast of the latest trends in the social and creator spheres.

Requirements

5 to 7+ years of experience in creative strategy, creator marketing, social media, or related creative fields.
Expertise in developing and implementing creator-related concepts and strategies across multiple verticals.
Direct experience developing TikTok-first strategies, campaigns, or creator programs is strongly preferred.
Proficient in creating compelling creative presentation decks.
Strong graphic design skills, including hands-on experience with Photoshop, Illustrator, and Canva.
Exceptional written and verbal communication abilities. A creative and strategic thinker capable of logically connecting our client's objectives. Skilled at simplifying complex concepts for easy comprehension.
Familiarity with the RFP (Request for Proposal) process, the analysis of briefs, understanding brands' problem-solving objectives, and delivering effective responses.
Deep passion for and fluency in TikTok, including its trends, humor, creative language, editing conventions, and rapidly evolving feature set.
Demonstrated understanding of TikTok Shop, creator commerce, and the growing intersection of entertainment and conversion on the platform.
Naturally curious about internet culture, with an instinct for identifying emerging behaviors, creators, sounds, formats, and moments before they reach the mainstream.
Familiarity with the TikTok creator ecosystem and an ability to quickly identify the creators, communities, and cultural signals most relevant to a client's objectives.
Demonstrates dynamism and resourcefulness, excels in prioritization, and thrives under accountability for managing multiple projects with rapid turnaround times.
Excellent time management proficiency.
In-depth knowledge of the creator space, branded content, and the social/digital advertising landscape.
Adept at navigating the intricacies of working with a diverse portfolio of clients, including but not limited to Automotive, TV/Film, Lifestyle, Fashion & Beauty, CPG, and Gaming.
Proficiency in Google Slides, Powerpoint, and/or Keynote.
Please provide access to your online portfolio or work samples with your resume submission for consideration.

Nice to have

Bonus points if you're an active TikTok creator yourself or regularly experiment with content creation on the platform—you understand what resonates not just in theory, but in practice.

Benefits

Plus, a bunch of other perks like our Office Exchange Program, Summer (+ ‘No Meeting’) Fridays, phone bill reimbursement, full benefits, and more.

Open Influence

3.7 Glassdoor

Open Influence is a global multi-award-winning creator marketing company focused on generating value for brands across all the major social media platforms.Having been a pioneer in the influencer marketing space for more than 12+ years, we have established successful track records working with top brands from a variety of industries including fashion, lifestyle, automotive, entertainment, technology, CPG, pharmaceuticals, and more. The company’s proprietary platform boasts the industry’s largest collection of influencer data and leverages machine learning and image recognition to analyze more than 100 million pieces of content. Top brands we have proudly worked with include Under Armour, Pepsi, Puma, Corona, Hyundai, Unilever, Samsung, McDonald's, Universal Studios, and Verizon.

Founded in 2013

Los Angeles, California, USA

144 employees (19 in marketing)

www.openinfluence.com

51% recommend to a friend

7% CEO approval