Responsibilities

• Own the strategy, direction, and quality of Noom’s bottom-of-funnel performance creative across paid social and digital channels
• Lead creative development from brief to final production — managing designers, external agencies, and AI platform workflows
• Manage and develop a junior Creative Strategist, setting them up for success on evergreen content execution
• Partner with media buyers and growth teams to inform creative testing strategy and optimize for performance
• Serve as a cross-functional creative partner to marketing leadership — comfortable presenting strategy and results
• Introduce processes and frameworks that improve creative efficiency, iteration speed, and output quality
• Stay current on direct response creative trends, emerging formats, and competitive creative strategies

Requirements

• 6–10 years of total experience; 3–5+ years specifically in creative strategy or performance creative
• Background as a media buyer, art director, or copywriter who transitioned into creative strategy is strongly valued
• Proven track record developing direct response ads, UGC, and performance creative across Meta, TikTok, YouTube, and other digital channels
• Experience managing designers and/or external creative agencies
• Strong brief-writing skills and the ability to translate business objectives into creative direction
• Comfortable presenting creative strategy to senior leadership
• Background at a DTC, digital-first, or high-growth startup brand strongly preferred
• Light management experience or strong readiness to manage for the first time
• High tolerance for ambiguity, change, and a fast-moving creative environment

Benefits

• Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
• Investment in your future. A 401(k) with company match to help you build long-term financial security.
• Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together.
• Care that covers it all. Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
• Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
• And more to help you thrive. Stock awards, a performance-based bonus, and exclusive access to Noom’s products, so you can grow with us, win with us, and enjoy what we build.