Lead copy and video ad production for high-conversion campaigns, partnering with the CEO and video team to optimize performance.

Responsibilities

• Write: Work with the CEO, and our video team to draft and produce videos ads that convert. Additional writing of landing pages, advertorials, interstitials and emails as needed.
• Recruit actors & influencers: We are always expanding our network of actors to star in our videos.
• Research: With guidance from the CEO, you’ll research the ideal customer persona, their problems, desires, needs, fears and decision set.
• Test planning and execution: Work with the CEO and our media buyers to continuously improve results through a/b and multivariate testing. Eventually own the whole loop from ideation, to prioritization, implementation and iteration.
• Competitive research: Monitor creative trends and competitor strategies in our target industries.
• Performance analysis: Audit performance on each account twice weekly for insights and test opportunities.
• Video review: Ensure all ads created by the video editing team are up to spec, work collaboratively with them to communicate our sales message in the visual language of video.
• Conversion rate optimization: Work with the CEO and our development team to continuously improve the revenue per visitor and conversion rate of our landing pages, advertorials and owned & operated leadgen properties.

Requirements

• 5+ years of direct response copywriting experience, preferably with a focus on video ads
• Knowledge of recruitment processes for actors and influencers
• Demonstrated ability to work under and meet high-level KPIs
• Proficiency with excel or google sheets (pivot tables and vlookups will be necessary)
• Proactive mindset instead of reactive
• Ability to write with style and within compliance guidelines
• Growth mindset, always willing to learn
• Fluency in English
• Must be based in the United States and willing to work on US time zones
• Portfolio of senior-level work you can share

Preferred

• Experience buying media on any channel
• Experience writing for financial services
• Experience with affiliate or other performance based ways of working
• Have one other creative “special skill” (photoshop, video editing, basic web dev)
• Written and produced Tiktok Ads before
• Worked and succeeded in a compliance heavy industry before
• You have actors & influencers you’ve worked with before

Benefits

• One time $500 tech stipend
• 10% profit share on all copy you write that works after 2 month probationary period.
• 20 days PTO
• Flex time after first 2 months
• 3 month performance reviews
• Fully remote work, always
• Receive direct mentorship from the CEO on improving in advertising and copywriting
• Work with brands at the top of their industries