Responsibilities

• Strategic Synthesis: Absorb multi-source inputs (interviews, performance data, brand collateral) to identify the through-line and build clear strategic narratives with a defensible point of view.
• Deck Craft & Communication: Build executive alignment decks end-to-end (synthesis, north star, tensions, learning plan, the ask) structured specifically to drive critical client decisions rather than just inform.
• Executive Writing: Write high-impact executive communications, including memos, briefing documents, and presentation talk tracks tailored for C-suite and SVP audiences.
• Stakeholder Facilitation: Present to and facilitate alignment sessions with senior client, agency, and Google partner stakeholders across organizations with competing priorities.
• Portfolio Management: Simultaneously carry multiple concurrent engagements at different phases, keeping each brand narrative distinct, high-quality, and on schedule.
• Learning Agenda Formulation: Shape creative learning agendas by translating organizational tensions and open questions into testable hypotheses that balance brand and performance objectives.
• Evidence-Based Work: Partner closely with Creative Insights Analysts to ensure every strategic claim is deeply grounded in evidence, upholding a strict "zero-unsupported-claims" standard on all client work.

Requirements

• Experience: 5+ years in performance strategy, creative strategy, brand planning, or account strategy on either the agency or platform side.
• Data Literacy: Comfort navigating KPIs, dashboards, and analytics reports, alongside a proven ability to translate numbers into meaningful brand stories and creative opportunities.
• Exceptional Synthesis: A natural knack for absorbing a massive stack of interviews, data, and collateral to pull out the exact compelling narrative others miss.
• Proven Deck Craft: Advanced capability in building presentation arcs. Note: We will ask for presentation samples demonstrating an ability to construct a tight strategic argument.
• Executive Communication: Outstanding written and verbal communication skills; your writing sounds like a seasoned, nuanced human, not a generic corporate framework.
• High EQ & Political Instinct: Strong interpersonal skills with experience managing senior stakeholders (SVP level) and the political instinct to surface hard truths without burning bridges.
• Marketing Fundamentals: Solid fluency in video and digital marketing fundamentals, including enough measurement literacy to engage credibly on KPIs, testing, and creative effectiveness.

Nice to Have

• Deep familiarity with a variety of video/social platform ecosystems and creative best practices (e.g., YouTube ABCD framework, brand lift, creative effectiveness research).
• Familiarity with AI-assisted research and synthesis workflows; comfort working in an AI-forward practice.
• Experience in a fast-scaling or program-build environment where the playbook is still actively being written.