Responsibilities - Develop and lead creative strategy for a dedicated pod - Create net-new ad concepts based on customer research and market insights - Write and refine direct-response scripts, including long-form VSLs - Translate winning concepts across multiple formats and channels - Collaborate with media buyers and growth teams to improve performance - Leverage AI tools such as Claude, AI video platforms, voiceover tools, and creative research tools - Analyze performance metrics and continuously improve creative output - Maintain a high quality bar while delivering consistent creative volume Requirements - 3+ years of experience in creative strategy, direct response marketing, or performance advertising - Proven track record scaling winning ad campaigns - Strong understanding of hooks, mechanisms, awareness stages, and offer positioning - Experience writing long-form video sales letters (VSLs) and direct-response scripts - Deep understanding of performance metrics including CPA, CTR, ROAS, webinar registrations, and applications - Daily use of AI tools for ideation, research, and production - Ability to work independently with high ownership and accountability - Strong written communication skills and ability to collaborate across teams Nice to Have - Experience with webinar funnels, education brands, coaching offers, or high-ticket products - Experience with Meta and YouTube advertising - Background in direct response agencies or scaled information businesses - Portfolio featuring long-form creative with documented performance Benefits - Health insurance - 10 days paid annual leave - Company-provided software and AI tools - Paid AI certifications and training - Direct mentorship from senior operators - Clear growth path into leadership roles